iOS & Mac App Store: News, Deals & Updates | iPhone, iPad, Mac

Apple is making significant changes to the App Store after 18 years, aiming to provide better value for users and developers. These updates, announced on April 28, 2026, focus on enhancing app discovery and offering more flexible pricing options, according to a recent press release from Apple.

The core of the update revolves around a new platform called Apple Business, described as an “all-in-one platform for businesses of all sizes.” While details are still emerging, Apple states that this platform will streamline various business operations, integrating seamlessly with existing Apple services. The company did not specify exactly what these operations entail in its initial announcement.

Changes to App Discovery

Apple is emphasizing improved app discovery within the App Store. The company highlighted its “Stories and collections” feature, which provides curated content updated daily. These collections aim to inform, help, and inspire users, offering insights into new apps, developer interviews, and how apps are impacting various aspects of life. Apple currently features over 40,000 stories and collections.

The App Store’s “Today” tab will continue to be a central hub for discovery, showcasing original stories from Apple’s editorial team. Users can also explore in-app events, such as movie premieres, gaming competitions, and livestreams, directly within the App Store. Apple’s editorial team handpicks suggestions based on user preferences and previous purchases, aiming to personalize the app discovery experience.

New Pricing and Value Options

Alongside discovery enhancements, Apple is introducing changes to pricing and value within the App Store. The company’s announcement signals a move towards more flexible options for developers and potentially lower costs for consumers. However, the specifics of these changes were not detailed in the initial announcement. Further information is expected to be released in the coming weeks.

The changes come as Apple faces increased scrutiny regarding its App Store policies and fees. Developers have long argued that the 30% commission Apple takes on in-app purchases is excessive and stifles innovation. These updates may represent a response to those concerns, although Apple has not explicitly stated this as a motivation.

watchOS 26 and Notes App Integration

In related news, Apple’s watchOS 26 update has brought the Notes app to the Apple Watch. This allows users to create and access notes directly from their wrist. According to 9to5Mac, this integration has proven useful for quick note-taking and task management on the go. The update was released alongside the announcement of the App Store changes.

MacBook Neo and Intel’s Response

Apple’s recent launch of the MacBook Neo, with its competitive price-performance ratio, has prompted a response from Intel. Intel has launched a new CPU aimed at similar budget laptops, attempting to compete with Apple’s offering. This development highlights the increasing competition in the laptop market, particularly in the budget segment, as reported by 9to5Mac.

The MacBook Neo’s success has reportedly sent “shockwaves through the Windows world,” forcing Intel to react quickly. The new Intel CPU is intended to offer a comparable experience to the MacBook Neo at a similar price point.

Ted Lasso Season 4 Release Date

Apple TV+ has announced the release date and unveiled the first trailer for the fourth season of the critically acclaimed comedy series, *Ted Lasso*. The season will premiere on Apple TV+ soon, continuing the story of the beloved football coach. This announcement, reported by 9to5Mac, adds to Apple’s growing portfolio of original content.

Apple is also bringing back another comedy, *Trying*, for a new season. This demonstrates Apple TV+’s commitment to providing high-quality, critically acclaimed programming to its subscribers.