[기업작명연구소] What is the secret behind the name of BTS’ agency Hive?

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‘Three major agencies’ is an old saying, HYBE, the trending entertainment industry. In Episode 3 of the Corporate Naming Lab, we learned about the team names of Hive and his idol group.

Hive, which started as Big Hit Entertainment, founded in 2005 by CEO Bang Si-hyuk, is famous as the agency of BTS. Here, Big Hit has the meaning of ‘to gain a lot of popularity’ or ‘to hit a big hit’. Perhaps thanks to the name, Big Hit Entertainment has vomited the spirit of nurturing a world-class artist called BTS.

So, what is the name of the BTS team? We also learned about the team names of BTS and their junior group, Tomorrow X Together.

We also looked at the team names of other idol groups under Hive’s label. Belief Lab’s N-Hyphen, Source Music’s Le Seraphim, and Pledis’s Seventeen and Fromis Nine. What do the names of these groups mean?


Meet the 3rd Hive episode of the Corporate Naming Research Institute in the video.

Planning PD Lee Ji-yeon

Composition Yang-Ha Kim General Manager

Cinematography, Editing, Design Jeon Hye-kyung Intern PD

[사진=전혜경 인턴 PD]

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