Home News [문화]Hanbok and Balloon Bear to promote Korean cultural heritage

[문화]Hanbok and Balloon Bear to promote Korean cultural heritage

by news dir


A video promoting the beauty of hanbok to the world appeared on a large billboard in Times Square, New York.

With limited entry of foreign tourists scheduled to be allowed from next month, Hanbok has launched a campaign to visit our cultural heritage.

Reporter Lee Seung-eun reports.


A video announcing the beauty of hanbok appeared on a large billboard in Times Square, New York, USA.

In order to promote our cultural heritage, the screening area and contents are expected to change continuously.

On SNS, designer Kim Young-jin’s new hanbok video catches the eye.

In the palace where spring has come, a lovely princess spreads her imagination.

This is a dream where the corona virus is gone and princesses from other countries come to the palace to play.

[김영진 / 한복 디자이너 : 코로나 시대에 우리가 좋은 상상을 하면 좋은 일이 생기잖아요? 그런 콘셉트로 진행을 했습니다.]

[서경덕 / 해외 한국 홍보 전문가·성신여대 교수 : 유튜브에 똑같은 영상, 광고를 올렸을 때 이게 타임스퀘어에 상영됐다는 문구를 넣은 것과 안 넣은 것은 세계인이 받아들이는 입장이 굉장히 달랐습니다.]

A balloon bear squeezes the hanok and welcomes you.

This is an installation art work of artist Jibin Lim, who has been working on the balloon bear project in many countries around the world.

A bear that symbolizes modern people being hit and pressed here and there, it will appear in various places in our cultural heritage to comfort people.

The Cultural Heritage Administration and the Korea Cultural Heritage Foundation are conducting a cultural heritage visit campaign this year in various ways, including a virtual tour program, along with existing programs.

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[김현모 / 문화재청장 : 10월부터는 두바이 엑스포에 문화유산 홍보관을 운영할 예정입니다. 지난해 7개로 시작한 문화유산 방문 코스는 3개를 추가해서 10개로 운영할 계획입니다.]

Korea has 50 UNESCO-designated cultural heritages, including world heritage, intangible heritage, and documentary heritage;

The beautiful cultural heritage is becoming the foundation for preparing for the post-COVID-19 era.

YTN Lee Seung-eun[[email protected]]is.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]


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