‘Woo Young-woo’ actor Park Eun-bin entered the first place in the star brand reputation.
As a result of analysis of big data on star brand reputation in July 2022 released by the Korea Corporate Reputation Research Institute today (31st), Eunbin Park ranked first. Heung-Min Son was in second place and Young-Woong Lim in third place.
The brand reputation index is an index created through brand big data analysis, focusing on the fact that consumers’ online habits have a great influence on brand consumption. Star brand reputation analysis is conducted with consumers through big data reputation algorithm for brands that are at the top of brand reputation analyzed for entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sports people. relationship is analyzed.
This star brand reputation was calculated through big data analysis for one month from the 30th of last month. Star brand reputation analysis can measure consumer relationship with star brands, positive and negative evaluations, media interest, and consumers’ interest and traffic.
Park Eun-bin, who ranked first, is currently gaining popularity by playing the role of a lawyer with an autism spectrum in the ENA drama ‘Strange Lawyer Woo Young-woo’.
Following Park Eun-bin, Son Heung-min, and Lim Young-woong, the top 30 stars in this year’s Star Brand Reputation are Yuna Kim, Seok-gu Son, IU, Blackpink, BTS, Psy, Tae-oh Kang, Jae-suk Yoo, TWICE, (G)I-DLE, Chan-Won Lee, Seventeen, Ho-Joong Kim, Kang Daniel, NCT, Ryu Hyun-jin, Girls’ Generation, Espa, Lee Hyori, Young-tak, Taeyeon, Lee Sang-min, Baek Jong-won, Kang Ki-young, Lee Byung-hun, Apink, and Oh My Girl were analyzed in that order.
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