60,000 actual users, cumulative sales of 40 billion won. CEO Jeon Joo-hoon’s ‘One Third’ includes the message that he will fill a third of the day with perfect sleep. CEO Jeon Joo-hoon’s rigorous sleep philosophy is a lesson he learned from two failed startups. Through a painful past where he even suffered from insomnia, he founded Trydydd Un in 2017 and managed to come back.
After the first product was released, word of mouth began to spread among developers as a ‘mattress for good sleep’, and sales increased. A third, which has established itself as a leader in the field of slip technology, has led to great success by operating a special user experience center and providing free experience services.
