[인포스탁데일리=원주호 기자] Dongwon plans to take over McDonald’s Korea.
Dongwon Industries’ strategy is to diversify its business portfolio by strengthening the restaurant delivery business through the acquisition of McDonald’s.
It is also envisaged as part of the governance reorganisation.
A media outlet reported that Dongwon Industries only participated in the preliminary bid for the acquisition of McDonald’s Korea.
The first due diligence is said to have taken place last week and full-scale price negotiations have begun.
Both sides are known to have held working level discussions on detailed conditions such as price and approach several times prior to the main offer.
The acquisition price of McDonald’s is expected to be around 500 billion won in the market.
If Dongwon acquires McDonald’s exclusive business rights, McDonald’s will receive a 5% royalty.
Dongwon reorganized the group’s governance structure by acquiring McDonald’s, and this was the first large-scale investment.
Dongwon is determined to emerge as a comprehensive living industry company by strengthening the restaurant business by participating in this acquisition.
It is a strategy to acquire large global franchises and develop capabilities in the restaurant sector by using the experience of rapidly expanding the business territory through active mergers and acquisitions (M&A).
The problem is that McDonald’s Korea has recorded losses for the past three consecutive years.
During the last 2021 years, sales achieved the greatest scale with 8679 billion won, but the recorded business loss was 278 billion won.
This is because costs such as outsourcing services, raw material costs, labor costs, and replacement of cooking equipment have increased.
Reporter Won Joo-ho nm13542@infostock.co.kr
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