2 million people watched ‘MSI Final’ in real time… Busan promotional effect toktok : Kukje newspaper

– City landmark introduction video before Gyeonggi-do
– Imprint the city image on young people
– Suspicion of preferential treatment for the RNG team in China
– Game fans complained about various controversies

It is evaluated that the promotional effect of Busan’s city brand was great through the ‘League of Legends (Roll) Mid-Season Invitational (MSI) 2022’ held in Seomyeon and Haeundae, Busan from the 10th to the 20th. It is analyzed that Busan has imprinted its mark on overseas game fans who enjoy e-sports, with more than 2 million viewers worldwide in the real-time of the finals. Moreover, by hosting MSI, one of the first global e-sports competitions in Korea, 400 athletes and MSI fans from home and abroad visited Busan during the tournament, and it is expected that local small business owners and the tourism industry such as hotels will also be refreshed.

On the afternoon of the 29th, visitors line up at BEXCO, Haeundae-gu, to enter the MSI Finals venue. yunhap news

The city of Busan announced on the 30th that the number of simultaneous viewers of the MSI Finals held at the 1st Exhibition Hall in BEXCO, Haeundae-gu, Haeundae-gu, at the same time recorded 2194,000 people, citing ‘e-sports chart’, a site related to global e-sports statistics. Since this statistic is for some online broadcasting platforms, excluding online viewers in China, the official tally of Riot Games, the organizer of the competition, is estimated to have several times the actual number of viewers. According to the site, MSI held in Reykjavik, Iceland last year without spectators, and the highest number of viewers was about 1.84 million.

The local game industry and the city responded encouragingly when a survey showed that the number of viewers had increased significantly. The city delivered a video introducing major landmarks in the region, such as Gwangan Bridge and Busan Tower, to Riot Games during the tournament, and this video was broadcast between the knockout stage (semi-final) and the final match. Separately, Riot Games’ own teaser video also introduced tourist attractions in Busan. The fact that MSI’s venues, which started in 2015, are world-famous cities such as Florida, USA, Shanghai, China, Rio de Janeiro, Brazil, Berlin, Germany, Paris, Vietnam, and Hanoi and Taipei, are also the reasons for the evaluation that Busan has succeeded in promoting the city.

Gang Jeong-ah, head of the game industry team at the city, said, “Since most of the places where MSI has been held so far have been in the capital of one country, among overseas game fans, Busan must have an image of a metropolis comparable to that of the previous host city.” As it was possible to set up a publicity booth at the stadium, which is only possible with large corporate sponsors, I think the publicity effect would have been great for young people around the world.”

Although the city said it was successful in promoting the city, some gamers expressed dissatisfaction with the results of the competition. This is because controversy arose that ‘Royal Never Give Up’ (RNG), which achieved the feat of winning three times in its career by participating online as a representative of China (LPL), received preferential treatment from the organizers. Athletes who competed offline must wear headsets that emit noise to block external sounds, but RNG did not properly wear such equipment. There were also suspicions that the game response delay time (ping) was set in an advantageous manner for the RNG side.

In fact, as these controversies continued, the organizers even made a sketch of replaying the match during the group stage (preliminary).

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