290 billion won worth of ‘fire’… These days, Chuseok gift, instead of spam, ‘one share of stock’ from Hankyung

(Photo = Getty Image Bank)

On Chuseok, the national holiday, many people send gifts to those they are grateful for. Why don’t you give a ‘stock gift certificate’ instead of the common items that come to mind when you think of holiday gifts such as meat, fruit, and canned ham? With the recent revitalization of the stock market, stock investment has become a part of a culture, and giving stocks as a gift is no new thing.

According to the financial investment industry on the 20th, gift certificates that can easily purchase financial products such as stocks and funds are gaining popularity online. This is because financial products can be exchanged for a small amount like a gift, and investment using gift certificates is also possible. In the meantime, there was a preconceived notion that investing in stocks would have to go through a cumbersome procedure with a large amount of money. However, online stock vouchers are getting a good response in that they can provide good investment opportunities even for people in their 20s and 30s with thin wallets.

Currently, securities companies that provide stock gift certificate services include Korea Investment & Securities, KB Securities, and Shinhan Financial Investment. Usually, stock vouchers are sold through online shopping malls. After purchasing a gift certificate, investors can use it immediately by registering it with each securities company’s mobile trading system (MTS).

Since March last year, Korea Investment & Securities has been selling financial gift certificates that can be invested in all financial investment products, including stocks, funds, and issued bills, through online shopping malls such as 11st Street and Gmarket. As this gift certificate is basically a service created to encourage small investment, each person can purchase up to a maximum of 100,000 won per 30 days. The method of use is to copy the serial number and paste it into the ‘Korea Investment’ mobile app, and the amount equal to the face value is charged to the financial product account. You can invest in most financial products, such as stocks, funds, bonds, and notes issued. Photo = Getty Images Bank.

Since March of this year, KB Securities has been introducing coupons for financial investment products that can buy domestic stocks. You can purchase it at 11st and Lotte On. This coupon has a registration limit of 100,000 won per week, so even if you purchase multiple copies, the maximum limit you can use per week is 100,000 won per person.

Since December of last year, Shinhan Financial Investment has been selling overseas stock gift certificates (stockcon) through Kakao Talk gift giving rather than an online shopping mall. Starbucks (4,100 won), Disney (10,000 won), Netflix (12,000 won), Apple (NASDAQ:) (25,000 won), Tesla (NASDAQ:) (30,000 won), Amazon (NASDAQ:) (5 10,000 won), etc., can be given as a gift. You can change the amount of stockcon to any item you want (within decimal places), and you can use it up to 100,000 won per day after registering a gift certificate in the ‘Shinhan Alpha’ app (application program). Shares can also be gifted… About 60% of the 2030 generation share of stock gift certificates has been steadily increasing since launch. According to Korea Investment & Securities, KB Securities, and Shinhan Financial Investment, the amount of stock gift certificates sold until the end of August this year was about 287 billion won. Korea Investment & Securities had the largest share with 269.2 billion won, followed by KB Securities with 17 billion won and Shinhan Financial Investment with 750 million won.

Equity gift certificates allow investors to invest in stocks with a small amount, establishing themselves as an easy entry channel for young people who are accustomed to online shopping. In fact, the proportion of people in their 20s and 30s out of the total sales of financial gift certificates is overwhelming at 60%.

There is also a way to gift stocks you own rather than gift certificates. Stock gifting of NH Investment & Securities and Toss Securities is a service that allows you to gift your stocks to others. Toss Securities started service in July of this year, and NH Securities started services from the 16th of this month.

Even if you don’t know the gift recipient’s account information, you can gift stocks simply by knowing their name and phone number. The person who received the gift can open the link to the gift receiving screen in Alim Talk and enter their name and gift code number. If you do not have an account, you can receive shares after opening a new account.

Industry insiders explain that this influx of new investors is also positive for the development of the stock market. In the long term, if services with added benefits and fun become popular, it is expected that stock investment will become a new trend beyond simply a function of financial technology.

An official from the securities industry said, “As the threshold for investment is lowered with stock vouchers, it will spread a pleasant investment culture and help the younger generation to learn economic concepts.”

Reporter Eunji Cha, Hankyung.com chachacha@hankyung.com

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