As the pan-Indian financial success continues to surpass Bollywood, Tollywood has also started diversifying its budget for new projects. Big budget projects are nothing new to Telugu cinema in recent times. But as many successes as there are failures. A new example of this is Shakunthalam, where Samantha became the heroine. Telugu media is currently reporting on the loss figures generated by the film, which has been a major flop in the theatres.
According to reports, the budget of the film was 50-60 crores. News 18 reports that the lifetime collection of the film which hit the theaters on April 14 is only 7 crores. According to a report by Great Andhra, producer Dil Raju has lost Rs 22 crore. He is the producer of Vijay films including Dussehra, Balagam and F3. There were earlier reports that the film had earned a lot through OTT rights before its release. Dil Raju also tried to get a huge amount for the satellite rights but failed to strike a deal.
Directed by Gunasekhar, the film belongs to the mythological drama genre. The script was written by the director himself based on the famous play Abhijnana Sakunthalam by Kalidasan, based on the epilogue of the Mahabharata. Apart from Telugu, the film is also hitting the theaters simultaneously in Hindi, Tamil, Malayalam and Kannada languages. But the film got bad word of mouth publicity from day one.
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Last Updated May 4, 2023, 9:54 AM IST