The “gaming” genre of PCs has surpassed the boom these days, and I feel that it has become a completely established market.
There shouldn’t be one or two genres such as high-speed video cards (graphics boards), high-performance mice, mechanical keyboards, etc. that would not have been so big without the gaming boom.
However, on the other hand, it is also a fiercely competitive world, and there are many brands that have disappeared while gaining enthusiastic support from users for a while.
Under such circumstances, the news that the video chip (GPU) brand “3dfx”, which is supported by experienced PC gamers, will be revived on July 31 has become a hot topic.However, as far as I can see, the credibility at present does not seem to be very high, so it is necessary to keep in mind.
(The title image is an idea of a card with a 3dfx video chip sent by Mr. Bhall_Spawn to the official Lego idea posting site “Lego Ideas” before this topic. Engadget Chinese version is introduced in the article. ).
Reference article:Let’s make this Lego group’s GPU come true! (March 2020)
3dfx Interactive is coming back, 20 years later. Prepare for an major announcement regarding our return this Thursday! pic.twitter.com/KXPeY20lQ7
— 3dfx Interactive (@3dfxofficial) July 30, 2021
The epicenter of this news is the above tweet by an account claiming to be 3dfx Interactive (3dfx company name).
“3dfx is back for the first time in 20 years. Prepare for the big announcement next Thursday (August 5th).” The company was acquired by NVIDIA in 2000, but 20 years or so is based on this.
The text is fairly straightforward, and the text is “likely” for gaming PC users.
But on the other hand, the more you look at the history of this account, the more question marks it has in terms of credibility.
first,The attached image is a derivative work.Originally, it is a pattern of the image by Mr. vermaden posted on the major site “deviantart” in 2009 (!!).also, This account’s tweets and replies are one at the time of writing the manuscriptOf course, there is no Twitter authentication badge (so-called official mark).
In addition, there is also a description about technical support in the description of the profile for some reason. From this point as well, the hints used by Kora craftsmen, etc., that you can tell as a joke when you look closely, give you a feeling.
Furthermore, if you check the account acquisition time and name change history with the Twitter ID checker “idtwi”,Account acquisition and tweet on the same day.. Of course, I can’t say for sure, but given that companies generally have a few days to a few months to prepare for opening an official Twitter account, there is a question mark here as well.
At the same time, considering the strategy of “NVIDIA will make a comeback as one brand” that seems to be a pattern of 3dfx revival, it is the timing of these days when the company is already struggling due to lack of GPU. It’s a little hard to think of (actually, it’s just software … it’s not without the pattern, but that shouldn’t be what you’d expect from the 3dfx brand).
The point that the author introduced at the beginning that “the credibility does not seem to be very high” is that the points that are not like corporate management are conspicuous enough to investigate these points. It seems better to judge this area carefully.
By the way, readers who ask, “Why is the brand 3dfx a hot topic in the first place !?” need explanation.
3dfx Interactive is a video chip maker in the United States. As mentioned above, it was acquired by NVIDIA in 2000,In the early days when 3D games could be enjoyed on a PC, it could be called a maker who “held the hegemony with the support of users”.That’s how it was.
The company’s first product is the 1995 3D drawing-only chip “Voodoo Graphics”.
At that time, even high-end video cards were in the 20,000 to 30,000 yen range, but Voodoo-equipped cards are very bullish at the 30,000 yen range, even though they are 3D-only cards (a separate 2D display card is required). price.
Furthermore, in order to operate, it was necessary to provide dedicated support on the software side (it was necessary to use the dedicated drawing API “Glide”), and although the hurdle was very high, its speed was far from that of rival products at that time. Because of that, it became very popular.
In 1998, “Voodoo 2” appeared as a strengthened successor model. The market price was also expensive at about 40,000 yen, and the threshold was high as a separate 2D display card was required. However, when you open the lid, the speed is just enough for the price that exceeds the impact of the first generation.
In terms of software, it is compatible with the original Voodoo, and due to the achievements of the first generation, AAA class FPS “Quake II” and “Unreal” (the game that was the origin of the game engine “Unreal Engine”), hack and slash monument AAA-class game titles of the time, such as “Diablo II,” -and works that still hear the name of the series in various ways-are all supported.
From such a trend, Voodoo 2 has become popular as a “must-have card for heavy gamers”, or a “hegemony 3D card” if you call it jargon.In addition, it was possible to further enhance the speed with the two linked operation “SLI”, so the system equipped with this became a game PC that users at that time longed for.
(The above Quake play video is unofficial, but you can feel the play atmosphere at that time. It was possible to play at 60 fps, which is almost stable, while other cards are at the level of 15 fps and 20 fps).
However, after this, 3dfx gradually lost the support of the video card maker due to a mistake in management strategy, and rival companies also had a strong product lineup, so it fell from a strong state. As mentioned above, it was acquired by NVIDIA.
In this way, the “3dfx brand revival” seems to be a little bad at the time of the current writing, but the method of reviving the brand that once held the hegemony of the market is notable.
Looking at the game software side in the world of gaming, it seems that the reproduction of classic works is now completely established as a means to gain a certain level of popularity and sales.
In the world of PC parts, it should be no wonder that there are more promotional means that attract attention with such methods (although there are not many strong brands like 3dfx this time).
From that point of view, I would like to pay attention to this trend personally (although I myself may be a 3dfx fan, of course). Even if this time it ends in a dream of a midsummer night, I think it would be great if other brands could continue to reprint popular brands.
Source：3dfx Interactive Tweets