A lineup of 20 bottles per pack of “Lucky Strike” for coal (TM) hyper, where you can enjoy the authentic taste and deep taste of tobacco even with heat, will be available nationwide from November 28 (Monday): Kiitami News AGARA

British American Tobacco Japan (Headquarters: Akasaka, Minato-ku, Tokyo, President: James Yamanaka) is a dedicated “Lucky Strike” tobacco stick for the “glo(TM) hyper” series of heated tobacco devices. From 28 November (Monday) , 4 brands of 20 bottles will be available in convenience stores nationwide, glo (TM) stores nationwide, general tobacco stores (* 1), glo & VELO official online store It will be released for 450 yen (tax included).

Since its birth in 1871, Lucky Strike, featuring the deep traditional taste of tobacco, has continued to evolve in response to the changing needs of consumers, and has been a favorite with many customers for over 150 years and I received it . The tobacco stick series dedicated to Lucky Strike’s first heated tobacco “glo (TM)” released in 2021 realizes the original taste and depth of tobacco even with heated tobacco sticks, giving you a full taste . It’s a product that can be enjoyed, and since its launch, users have said, “I can enjoy the kick and response that goes with the Lucky Strike name,” and, “This was my tobacco first heated, but it was tastier than I expected, and Lucky Strike.” I could enjoy the taste and smell”, and it has been very well received. (*2)

This time, with the desire to give more users the authentic taste of the “Lucky Strike” series only for coal (TM) at a price that is easy to raise, 1 package contains 20 bottles while maintaining the same taste releasing all 4 brands from the lineup for 450 yen (tax included).

BAT Japan aims to meet the needs of cigarette users who are interested in heated tobacco but are unable to use it for reasons such as taste and quality, as well as users who already enjoy heated tobacco. We aim to expand the range of (TM) devices and dedicated tobacco sticks, including “LUCKY STRIKE”, “KENT”, “KOOL”, etc., for cigarette smokers We offer a wide range of choices to consumers through develop familiar brands and offer more flavors such as capsules, menthol, and flavours. In the future, we will continue to respond to the diverse needs of existing heat-not-burn tobacco users, while at the same time expanding our range of products (PRRPs) that have the potential to reduce health risks, and implementing the Group’s corporate strategy BAT. strategy “A Better Tomorrow (TM).” (better tomorrow)”.
* 1 may not be available in some stores.
*2 Based on our research. Results of a user survey conducted on 300 people (survey period: November 1, 2021 to November 30, 2021). The comments are based on personal impressions only.

Product Overview
Lucky Strike Series for coal(TM) hyper (a heat-not-burn tobacco product)


* The image is an image.
glo stores (TM) nationwide * Click here to search for a store (https://www.discoverglo.jp/glo-store
glo & VELO Official Online Shop ( https://www.shopglovelo.jp/
*1 The expression “smooth” does not mean that the adverse health effects of this product are less than some other products.
*2 This tobacco product does not contain berries or fruit juice.
*3 May not be available in some stores.
* 4 The coal series (TM) hyper “Lucky Strike” (12 bottles) 4 brands will be discontinued after December 2022.

About BAT Group
The BAT Group (British American Tobacco Group), founded in 1902, is a leading multi-category consumer products company. Enabling a Better Tomorrow(TM) by increasing consumer enjoyment and fewer risky product choices and reducing the health impact of our operations Aiming to be

About the latest information on coal(TM) from burning tobacco
The latest information about products and campaigns can also be seen on the official website and the official Instagram account.
・ glo (TM) official website: https://www.discoverglo.jp/
・ glo (TM) Official Instagram Account (@glo_japan): https://www.instagram.com/glo.japan/

BAT Japan Company Profile
Company name: British American Tobacco Japan LLC
Location: 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220 Midtown Tower 19F (Reception)
Representative: President James Yamanaka
Overview: BAT Japan is a member of the international BAT Group (headquartered in London), the largest tobacco group in terms of sales among listed tobacco companies. In Japan, in 1984, we started the tobacco sales business. In 2001, the company name was changed to BAT Japan, and we import about 100 brands of cigarettes, smokeless tobacco, oral tobacco, etc. from overseas bases. Major brands in Japan include KENT, KOOL, LUCKY STRIKE, neo(TM), glo(TM), and VELO.
URL: https://www.batj.com/

■ Requests for methods of publication
The BAT Group has established voluntary international standards for the appropriate marketing of tobacco products. For this reason, we ask all parties involved to refrain from communicating with people under the age of 20 and to display the “Smoking and Health Precautions” in all communications regarding tobacco products to consumers. Regarding non-heat burning tobacco products, we would like you to consider displaying “Health Precautions” when posting articles. Thank you for your cooperation.


For press release details https://user.pr-automation.jp/r/65438

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