A week without going on the doorstep… The President’s Office is struggling with a ‘message gap’

The morning in Yongsan came quietly. This is because the short conference (doorstepping), held every morning on President Yoon Seok-yeol’s way to work, was stopped on the 21st due to the controversy surrounding the MBC report.

A week has passed since the 26th day that the door stone work, which had been done once every three days for six months after starting the job, ended. The president’s office delivers the president’s message through a press release, but the weight of the message is greatly reduced. Accordingly, the concerns of the presidential office are now focused on ‘how to deliver the president’s message to the people effectively’.

◆SNS/Briefing written, weight cannot be compared 尹… Focus information on ‘Yoon Haek-gwan’?

The president’s office is in a position to deliver messages through written briefings and social network services (SNS).

In fact, during the week of the 21st to the 25th, the President’s Office held 1 public relations briefing, 1 chief economy briefing, 2 deputy spokesperson briefings, 6 deputy spokesperson written briefings, 8 press releases , and SNS President Yoon Seok-yeol. (Facebook, Twitter) The message was delivered twice. This means there are more messages than usual.

However, it is true that the pressure is different from the words that come out of the president’s mouth. The presidential office, which used to lead people’s livelihood, economy and security issues by stepping on a door, is now a step away from current affairs.

On the 24th, when the general strike of the cargo unions began, the president’s message came out on Facebook at 11:40 last night. On the same day, a plan for a parliamentary investigation into the Itaewon disaster was passed in a full meeting of the National Assembly, but the President’s office could not hear his position on this matter either.

There is also dissatisfaction with the fact that information is concentrated in ‘Yoon Haek-gwan’ only.

A passport official said, “There are pending issues such as the general strike of the Korean Confederation of Trade Unions public transportation union, the Cargo Solidarity Headquarters (cargo union), and the government’s investigation into the Itaewon disaster, but there is no door step. , so it is difficult to know ‘Yoon Shim’.” “In the end, Yongsan Said, “It is a situation where I heard about the meaning (of the President’s office) only through ‘Yoon Haek-gwan (key officer Yoon Seok) -yeol)’.”

It is not clear when it will resume… Concerns about the conflict between the president and the media

It is currently unknown when President Yoon will resume on the doorstep. A key official in the presidency’s office said, “After the door-breaking was stopped, we continue to listen to the opinions of various journalists,” but “we still need more time to think about it. ” It is read as something which means that it is difficult to step the door to resume in the near future.

Public opinion about door stepping is divided. Gallup Korea, a polling agency, asked 1,002 people over the age of 18 across the country on the 22nd and 24th for their opinion on whether to resume stepping out of doors.

In particular, the groups more friendly to President Yoon demanded to stop stepping out of the door. Only 35% of supporters of the strength of the people answered that stepping from the door should continue. On the other hand, 53% said it should be stopped.

For those who evaluated President Yoon positively, only 28% answered that it should be continued, and 58% said that it should be stopped (sampling error is ± 3.1% points at the 95% confidence level, a detailed outline of the survey and the results in Central). Election Opinion Survey) See review committee website).

Compared to last August, when 62% of supporters of the strength of the people responded that the door step should continue, the public opinion of the president’s supporters has changed significantly.

In order to interpret this poll, it is necessary to take into account that the decision to prevent people from going on the doorstep was made after an open battle of words between the MBC reporters and the staff of the presidency. The answer that stepping out of a door should be stopped should really be read as an argument of President Yoon’s supporters who ‘don’t lose to MBC’.

This means that there is a danger of flowing into a period of ‘from river to river’ in the presidential office and the media, which has some supporters. The president’s office appears to be aware of these concerns.

An official from the President’s Office said, “Passing the Door was a valuable communication channel created by the President and journalists together.” “We (President I think it’s Sil’s role),” he said.


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