Trapped by sexual harassment and other scandals, Activision Blizzard will be absent from the annual 2021 Game Awards
Last year, Activision Blizzard used the 2020 Game Awards to promote the new game “Take the Moment”, but this year, because of its system, Blizzard Entertainment was caught in scandals such as sexual harassment, unfair treatment of gender, and internal discrimination, so it decided not to attend the 2021 Game. Awards game awards.
Geoff Keighley (Geoff Keighley), the initiator of the Game Awards, confirmed in a public statement a few days ago that in addition to the nominated game works, basically there will be no events created by Activision Blizzard and Blizzard Entertainment. Even more recently, it said that Blizzard Entertainment’s “Diablo IV” and “Fighting Attack 2” will not appear in this event.
Cooperators worry about the effect of publicity, Nintendo, Microsoft and other major manufacturers are considering partnerships
The market believes that Activision Blizzard cannot use the annual Game Awards game awards to build momentum for the games released, or even promote new games, which is a big loss for Activision Blizzard. Keighley also said that he will carefully consider the partnership with Activision Blizzard. In addition, Sony, Microsoft, and Nintendo have successively stated that they will carefully consider the partnership with Activision Blizzard, which will make Activision Blizzard face greater pressure.
After all, many of its game works still rely on Xbox, PlayStation and Nintendo Swith game consoles to attract players to play. If the opportunity to cooperate with these platform operators and exposure channels is lost in the future, it will inevitably have a greater impact. However, even if it is unable to attend the 2021 Game Awards event due to the company scandal, Activision Blizzard President Rob Kostich (Rob Kostich) will still appear as a Game Awards consultant.
Because Blizzard Entertainment has caused many players to protest due to various issues such as internal sexual harassment, discrimination, fraternity culture, and unfair treatment within the company, it has also caused many internal employees to sign strikes and protest, and many high-level employees have resigned. It even caused the California government to intervene in the investigation.
In addition, Activision Blizzard, the parent company of Blizzard Entertainment, is also facing the same problem. Even Activision Blizzard CEO Bobby Kotick also has moral problems, which has caused continuous discrimination and sexual harassment issues within the company. Quit.
source:Geoff Keighley statement、The Verge、Engadget
Editor in charge: Hou Pinru