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Ads for MS products in Windows 11 start menu?

In the preview version of Windows 11 latest update KB5023778 published by Microsoft on March 28, a Microsoft account notification function that displays advertisements for Microsoft products in the Start menu was introduced.

KB5023778 contains minor improvements or bug fixes that are not security related, and introduces a new feature, Microsoft Account Notifications. When you log out, a (Back up your files) prompt is displayed on the menu screen, and Folders such as Documents and Pictures will be saved to the cloud to help keep them safe on the bottom. ) is written and the start backup (Star backup) button display appears. Reports suggest that Microsoft’s cloud storage, OneDrive, will probably be recommended.

The Microsoft account notification is said to be rolled out once to a small number of users and then widely rolled out in a few months. Some devices collect feedback.

This is not the first time attempts have been made to install advertisements in windows. In November 2022, as in this case, ads were reported to be displayed in the Windows 11 logout menu. Additionally, in March 2022, ads were also found to be displayed on file tarmac machines in the preview version of Windows 11. In response, Microsoft said at the time that it was invalid as an experimental ad banner that was not intended to be posted externally.

Another major improvement included in KB5023778 is to brighten the taskbar search box when the window is set to dark mode and the app is set to light mode. Fixed issue with Notepad menu fields not displaying all available options. Fixed an issue with PowerPoint not responding when using the Microsoft PowerPoint Accessibility Tool. Fixed an issue where Microsoft Narrator could not read Excel dropdowns correctly. Fixed an issue where USB printers were incorrectly recognized as multimedia devices.

Additionally, since KB5023778 is a preview that is tested before the April security update and does not contain a security enhancement update, you can decide whether to update it arbitrarily. To run KB5023778 on a PC running Windows 11, check if KB5023778 is enabled under Update and Security, then download it. Relevant information can be found here.