Drama ‘Youngest son of conglomerate house’ signs of great success
Mercedes-Benz, vehicle support and production
Actor Song Joong-ki boarded ‘The New EQS 450+ AMG Line’
‘Attorney who won thousands’ Namgoong-min also applied for the same model
Mercedes-Benz Korea announced on the 23rd that it will provide various vehicles and production support, including luxury electric sedans, high-end luxury flagship sedans, and Mercedes-AMG high-performance brand models, for JTBC’s Friday-Saturday drama ‘The youngest. son of a conglomerate’.
JTBC’s Friday-Saturday drama ‘The youngest son of chaebol’, which first aired on the 18th, is a work that gathered great anticipation even before the broadcast, with a large number of veteran actors including Song Joong-ki, Lee Sung -min , and Shin Hyun-bin appear.
According to Nielsen Korea, an audience rating research organization, episode 3 of ‘The Youngest Son of a Conglomerate’, which aired on the 20th, recorded 10.8% of the national ratings for paid households. Starting with episode 1 of 6.1%, episode 2 gained viewership ratings of 8.8%, and each episode shows signs of a hit by breaking its own ratings record.
Actor Song Joong-ki, who plays the main characters Yun Hyun-woo and Jin Do-joon, and two people, board ‘The New EQS 450+ AMG Line’ in the drama. The New EQS is the first luxury electric sedan introduced by the Mercedes-EQ brand.
In addition, it plans to support vehicles such as the ‘New Mercedes-Maybach S-Class’, the completely changed 7th generation model of the S-Class luxury flagship sedan, ‘The New Mercedes-Benz S- Class’, and away. -roader ‘Mercedes-AMG G 63’.
Previously, Mercedes-Benz provided a vehicle for the SBS Friday-Saturday drama ‘A Lawyer for 1,000 Won’, which ended on the 11th. ‘Thousand Won Lawyer’ recorded an average of 15.8% in the metropolitan area, 15.2% in the country, and currently 19.2%.
Cheon Ji-hoon (played by Namgoong-min), the main character of a lawyer who won 1,000, was born with the ‘The New EQS 450+ AMG Line’ in this drama. It is the same model as the vehicle that Song Joong-ki rode in in ‘The youngest son of a conglomerate’.
Johannes Shun, executive vice president of Mercedes-Benz Korea Product, Marketing and Digital Business Division, said, “From the ultimate luxury S-Class to the top-of-the-line Mercedes-Benz electric sedan, The New EQS, various Mercedes-Benz products match the characters of the play ‘Chaebol’s youngest son’. “Mercedes-Benz Korea will continue to present the luxury and sensibility of Mercedes-Benz to consumers in a fresher way,” he said.
Reporter Noh Jeong-dong, Hankyung.com dong2@hankyung.com
