including Crystal Design Center (CDC), The Crystal (Ekkamai-Ram, Ratchaphruek, Chaiyapruek), Amorini Ramintra, Am Park Chula, Plearnary Mall Watcharaphon, Sammakorn Place (Ramkhamhaeng, Rangsit, Ratchapruek), The Scene Town in Town, Kad Farang Village and The Prime Hua Lamphong project reflected through the numbers.The average occupancy rate in all projects exceeds 90% in every quarter from 2020. and to reiterate clearly With the latest figures in the first quarter of 2022, the occupancy rate is 92.7%.
while “Income – net profit” Where will the first quarter of 2022 go? ALLY REIT had revenue of 371.3 million baht, an increase of 12.2%, and a net profit of 152.5 million baht, an increase of 8% compared to the same period last year and wasRevenue and net profit hit record highs !! Because in the past, prepare a support plan to adjust well and quickly Consistent with ALLY Trust’s community mall located in a prime location “Residential area” (Residential area) dense
“Kawin Eamsakulrat” Managing Director Reit Management Company Limited as ALLY REIT Manager tell me that Adapt quickly and move fast… with a chosen strategy “Tenant” to match the new trend with pull brand magnet and advising customers to choose suitable rental spaces to achieve high income per rental area including focusing on creating “Valued Community” Make ALLY Trust go through the Covid-19 crisis without being tired
That’s not enough!! When the spotlights are shining on “New Investment” again by expanding the portfolio to continue to grow by investing in a project with high potential that isShopping center-Community Mall or mixed-use project” (Mixed Use) leading in Thailand in order to have a positive impact on “Return” (Return) Grade A as well, with TRIS Rating Co., Ltd. rated Credit Rating, which ALLY Trust received a rating of BBB+, which is an investment level.
Indicated through the potential and performance of asset management under the management of ALLY Trust, which is a high quality community shopping center. and have steady cash flow therefore, its financial strength and flexibility allow it to raise capital from the issuance of bonds. to invest in more potential projects in the future 3-5 projects per year and can reduce interest rates from borrowing “The cost of finance is reduced.” reflected through the investment target for the next 3 years in additional assets worth more than 5,000 million baht, aiming for that goal “ALLY REIT” and is the “TOP-1 REIT of Thailand” with projects that can meet the needs of modern consumers
With a future perspective, shopping centers must be highlighted. “Answer” Doing business in the form of communication with customers through multiple channels (Omni Channel) is the best. reflected through rapid changes in customer behavior after the COVID-19 crisis by turning to live close to home And online channels (Online), so the community mall near the community can meet the behavior of people in the post-Covid-19 era as well. “Highlights” Convenience, safety and easy access
If considering the statistics collection, it was found that the aforementioned community mall of ALLY REIT had traffic increased by 40-50% from the pre-Covid-19 period. The community mall needs to be re-adjusted. without being able to sell just one product But you have to learn to manage relationships with customers. with the ultimate goal of satisfaction of customers or potential customers. since the presentation of the product or service to the cause of repeat purchases Or simply called CRM to generate income – profit in the long run.
“Kawin” continues that the business plan of ALLY Trust determines “4 Main Strategies” These are 1. Strengthening Occupancy, 2. Improving shopping centers to accommodate new trends (Enhanced assets), 3. New projects Investment, and 4. Capital Flexibility. by in-depth analysis of the behavior of “New Customer” In the future, what kind of stores do you want and the atmosphere (ambience) that is suitable and responds to the lifestyles of current and future customers.
Therefore, shopping centers such as “Plearnary Mall” have been renovated by raising the concept of Playground for family that can answer both “Family” (Family) and “New Generation” (New Gen) “Ampark Chula” raises the concept of Green community, focusing on increasing co-working community for young “The Scene” concept, bringing Creative for creators to meet the needs of customers working in that area. Including the students to use the space to create ideas and “Sammakorn Ratchaphruek” under the concept of Green for good life to increase the sales area and create an overall shady atmosphere. All of which have received very good feedback from customers.
There is also an additional asset investment.”The Prime Project Mixed-Use Building” Next to Hua Lamphong BTS Station With an investment of 171.8 million baht, ALLY REIT currently invests and manages all 13 assets. The project has a net leasable area of 160,256 square meters, a total asset value of 13,406 million baht, and the average occupancy rate of all shopping centers in the first quarter of 2022 is 92.7%.
The three shopping centers with the highest occupancy rates are: CDC The Crystal Ekamai Ramintra and The Crystal SB Ratchapruek at 98.5% 97.6% 96.4%, respectively, which is currently preparing plans to expand the CDC area to increase To accommodate the demand (demand) of space for rent to customers who have already expressed their wishes.
while in the first quarter of 2022, dividends were paid at 0.1620 baht per unit, or approximately 9.4% (Annualized Yield when compared to the market price of 6.90 baht).
the latest to be launched “CDC Pet Park” This July 2022, we aim to be a Pet Park rated Typo:x by raising all aspects of readiness for pet lovers. clear zones by bringing ideas from America and Europe as well as the use of materials such as artificial grass and artificial wood that has passed the world-class Pet Friendly standards, etc., and preparing for the opening of the CDC Design Park in the fourth quarter of 2022 and preparing plans for a facelift for 5 more shopping centers within 2022-2024
The launch of the most comprehensive fitness center on an area of over 2,000 square meters under the brand The Fitness Platinum and the flagship store pet brand Pet Lover The largest in Thailand Leading brand in Southeast Asia, Night Life restaurant that gathers famous restaurants such as Thay, Sab Indy, Est.33 to create new fun for customers. On the Crystal side has gathered famous brands in the restaurant category It is considered the most diverse and the most diverse on Praditmanutham Road such as Thong Smith, After Yum and many famous restaurant brands. which is preparing to launch in the third quarter, as well as the launch of the cinema in collaboration with the brand Omas, offering the most comfortable cinema experience with a massage system on the mattress that can be adjusted comfortably for the first time
at the end “Kawin” Having said that, when you get a good and good brand that meets the needs of our customers in each project, Next, the focus will be on finding stores that sell new experiences that match the lifestyles of customers. to generate good returns in the long run And the heart of doing business is to consider environmentally friendly as the main. At present, solar rooftops have been installed in 6 projects, and 2 projects have received MEA Energy Awards from the Metropolitan Electricity Authority (MEA), a sign that guarantees efficiency in saving electricity. and indoor air quality. giving the opportunity to bring Creative products that focus on Environmental Friendly to apply to every project In line with the corporate concept of bringing ESG to provide our customers with the best in every project.
