Scuderia AlphaTauri and the Buzz Group have announced a multi-year ambitious partnership aimed at accelerating sustainable development initiatives and helping young drivers develop.
The Buzz Group continues to have a passion rooted in motorsport and innovation, as well as a mission to have a positive impact on the environment, but this new commitment to F1 is an important milestone in the Group’s long-term strategic vision. It has become.
Daisuke Hasegawa, President of the Buzz Group, believes that all businesses, including motorsports, must promote positive changes to the environment in order to protect the longevity of the planet and the health and well-being of its inhabitants. “.
“In order to achieve F1’s net zero carbon by 2030, each team, and F1 as a whole, must work on this important goal. Buzz’s ideal balance of motorsport and carbon neutrality is It’s a perfect match for the Scuderia Alpha Tauri we had a partnership with before. We’re very excited to be able to accomplish this mission together. “
In addition to their passion for sustainable motorsport, this partnership will also focus on creating a training environment for talented young drivers to grow into future world champions.
The AT03 vehicle will race in the latest coloring with the Buzz Group logo from the 2022 British Grand Prix. The logo will appear on the cockpit side of the machine, headrests, inside the rear wing tip plate, racing suits, teamwear, and facilities.
Yuki Tsunoda (Scuderia AlphaTauri Driver)
I am happy to have a Japanese partner. Especially since 2019, it has been decided to return to Suzuka for the first time in 3 years, and it will be our first F1 race in our home country, so I am very much looking forward to it. Daisuke and Buzz are well known for their passion for racing and working with promising young drivers, so we look forward to working together through a partnership.
Franz Tost (Scuderia AlphaTauri Team Representative)
We are very happy to welcome Buzz and Daisuke to the team. With active partnerships in various categories of motorsport, they are very focused on supporting young talent and are in perfect agreement with Scuderia AlphaTauri’s philosophy.
Buzz, which has a strong connection with Japan, will further enhance our reputation in this special local market. Their focus on a sustainable future is strategically very aligned for both this sport of F1 and our team, and we look forward to helping facilitate new dialogue on this subject.
[About Buzz Group]
Buzz Group is a multinational conglomerate company headquartered in London, England. Leveraging its global network of motorsports, it is developing a wide range of businesses worldwide, including family offices, carbon-neutral fund management, insurance, securities, real estate, trade, and advertising agencies. In addition, we will contribute to the development of society, such as the young driver training program and the B2B network platform “BEX (Buzz Business Exchange)” that connects EV and hydrogen technology startups with companies and investors by holding events during the F1 Grand Prix. We are also actively engaged in various initiatives.
[Buzz Group Representative Daisuke Hasegawa]
We continue to invest in F1, a state-of-the-art testing ground, to accelerate innovation, drive sustainable development goals, and contribute to motorsport and a more equitable future ahead. increase. Formula 1 is a gathering place for top entrepreneurs, business people and investors at each Grand Prix. Through BEX, we will inspire these participants and expand B2B opportunities focused on technological development to achieve decarbonization, such as EV and hydrogen technologies. In addition, at each event, keynote speakers will be invited to give lectures, and a conference event will be held to disseminate the latest information and exchange opinions toward the realization of a better, more sustainable, and more prosperous society. We look forward to starting this week’s partnership in Silverstone.
Category: Category: F1 / Alpha Tauri / F1 sponsor
