© Reuters. Announcement postponed, official blog banned
Financial Associated Press, June 20 (Reporter Fang Yanbo) Recently, the news that the much-anticipated IP masterpiece “Diablo: Immortal” (hereinafter referred to as “Diablo: Immortal”) national service launch plan has been delayed has caused game players and capital markets. extensive attention.
On the evening of the 19th, the official website of the game issued a postponement announcement. The plan of “Darkness: Immortal”, which was originally scheduled to be launched on June 23, was postponed. At the same time, the official Weibo of the game was also banned for violating relevant laws.
A senior domestic game industry insider told the Financial Associated Press that although the word-of-mouth of “Darkness: Immortal” in the external server is quite differentiated, players have different views on the game’s kryptonite and game content and gameplay, but because it is planned to be launched on the 23rd. It is just the public beta version of the game. Under normal circumstances, the game will not be suddenly taken off the shelves before the public beta, and the official has not given a re-launch date, which is not common in the game industry.
Postponed launch, official blog banned
On the evening of May 20, the long-awaited “Darkness: Immortal” made its finale debut at NetEase Games’ annual press conference. Many analysts and investment institutions are optimistic about NetEase’s IP masterpiece. “Darkness: Immortal” also lived up to expectations and blocked 15 million reservations in China within two days.
However, in the past month, just 3 days before the game went live, an official announcement of an extension shattered all expectations. Perhaps affected by this news, NetEase-S (09999.HK) tumbled 6.68% today, with an intraday drop of more than 10%.
Regarding the reason for the delay, the official stated in the announcement that the development team is making a number of optimization adjustments to the game, including support for a wider range of models and devices, the highest picture quality is presented on more models, and a large number of experience, network and performance optimizations Wait, and also sent an exclusive thank you gift package.
However, the official statement has not been recognized by industry insiders.
“Because the original plan to launch on June 23 is only the public beta version, not the official server, and it will definitely be modified and optimized based on the data of the public beta version. It is indeed a bit far-fetched to postpone the launch for reasons of optimization and adjustment.” A domestic game developer The person introduced to the reporter, “And even if it is to be optimized, the company will definitely have detailed plans for this kind of blockbuster work, but the official has not given the specific launch time after the delay.”
It is worth noting that at almost the same time as the game was postponed, the official Weibo of “Darkness: Immortal” was also banned by the platform for violating relevant laws, which also made the reason for the game delay even more confusing.
Many players and investors have speculated whether the game could not be launched on time due to inappropriate remarks. The reporter also tried to contact NetEase officials. However, as of press time, no reply has been received. Know.
As for whether the follow-up “Diablo: Immortal” can still log in to the national server, industry insiders have expressed different views.
“The postponement of “Darkness: Immortal” may be a bit similar to the DNF mobile game of the year. There has been no new news since it died two years ago.” A senior game publisher told reporters, “The current state of the game industry is The supervision is unprecedented, and according to the reasons for the ban on official blogs, if there are behaviors or speeches that violate laws and regulations during the warm-up process of game promotion, it will be a disaster for the game itself.”
But some people in the game industry said that the launch of “Diablo: Immortal” may not be so pessimistic.
A game publisher told reporters that, unlike DNF, the version number of “Darkness: Immortal” was obtained as early as the beginning of last year, and the current version number is in normal state. The bounce of the secondary national service may only be a small episode.
A few days ago, the game developer Blizzard officially issued an announcement saying that in order to optimize the initial download file package of “Diablo: Immortal”, and optimize the game running effect for Android devices, improve the game experience of the PC version, “Diablo: Immortal” morality The Asia Pacific region will be postponed to July 8th. At the same time, the reporter noticed that in the App Store, the estimated launch time of “Diablo: Immortal” has also been postponed from June 30 to July 31.
“Compared to whether the game can be successfully launched, the market should pay more attention to the problems of the game itself.” The aforementioned game publisher said, “Although “Diablo: Immortal” has shown a strong ability to attract money since it was launched overseas, the game’s reputation The problem has also attracted more and more attention. If the content and gameplay of the game itself cannot meet the expectations of players, the IP it bears will become a burden.”
(Editor Liu Yan)