Original title: In the first weekend of the anti-addiction landing, the underage play broke the glory of the king?
After the regulation of online game time for minors was introduced, one hour a day, three days a week, became particularly “precious”. The intensive influx of players caused “Glory of the King” to go down directly.
September 3 is the first time for minors to be allowed to play after the implementation of the new anti-addiction regulations. No players have reported any game problems. On the evening of September 4, some players and netizens reported that the King of Glory App has been unable to match the game, and there will be a circle phenomenon in the middle of the game, and the game cannot be continued.
At around 10 pm on September 4, the official Weibo of Glory of Kings stated that some players had problems entering abnormal qualifying and peak games. The problem has been resolved and is gradually recovering. For the winners who lost the game due to the influence of the server, the corresponding “ranking star points” and “peak game points” will be reissued one after another. At the same time, the full server will also distribute hero fragments*3, skin fragments*3, and battle command experience*4000 as compensation for this anomaly.
“The King of Glory has collapsed” as a hot search topic after it topped the hot search list, it continued to be popular, and it is still ranked in the hot search list. As of press time, the topic has been read 820 million and discussed 72,000.
On August 30, the National Press and Publication Administration issued the “Notice on Further Strict Management and Effective Prevention of Minors’ Indulging in Online Games”, requiring all online game companies to only pay daily One hour of service is provided to minors from 20:00 to 21:00, and online game services are not allowed to minors at other times.
Faced with the adjustment of industry policies, many game companies responded quickly. Tencent Games told CBN that since 2017, Tencent has continued to conduct spontaneous exploration and application of various new technologies and new functions around the protection of minors. Next, based on the latest requirements of the competent authorities, Tencent will strictly abide by and actively implement them. Tencent’s second-quarter and semi-annual performance reports show that in August 2021, Tencent further strengthened its protection measures for minors in China; in the second quarter of 2021, the proportion of players under the age of 16 to Tencent’s game turnover in China was 2.6%, among which players under the age of 12 accounted for 0.3% of turnover.
Although at the proportional level, the income of minors does not account for a large proportion of the overall turnover, but relatively speaking, it is also because of the large scale of the overall income of Tencent’s game business. Tencent’s 2021 second-quarter financial report shows that its game revenue increased by 12% to 43 billion yuan, mainly due to the development of games such as “Honor of Kings”, “PUBG Mobile”, “Valorant”, “Clash of Clans” and “Tianya Mingyuedao Mobile”. Driven by revenue growth. Among them, the total revenue of mobile game value-added services (including mobile game revenue attributable to social network business) increased by 13% to 40.8 billion yuan, and personal computer client game revenue increased by 1% to 11 billion yuan. Social network revenue increased by 9% to 29 billion yuan, mainly due to the increase in revenue from digital content services and game virtual item sales. Calculated, in the second quarter of 2021, Tencent’s turnover for players under the age of 16 reached 1.118 billion yuan, and the turnover for players under the age of 12 reached 129 million yuan.
Some online game practitioners predict that this will be negative for the capital level, especially for the top game manufacturers; from the product level, the winter and summer vacations were often the peak periods for online games in the past, and seasonal benefits are expected in the future. Will weaken; from the perspective of revenue, the impact is not big, and what is more worried is whether there will be further supervision of the industry.
Analysys Interactive Entertainment industry analyst Liao Xuhua told China Business News that the protection of minors is a social project, and industry regulatory authorities and game companies have come close to banning minors from playing games. But this “social project” still requires parents, schools and society to take on more responsibilities. For example, parents should plug the loopholes in minors’ use of their parents’ mobile phones and accounts, pay attention to the companionship and education of minors, schools should strengthen Internet education for students, and society should create conditions for enriching minors’ extracurricular activities.
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