Apple overcame semiconductor supply shortage… “Team Cook Magic” Records Highest Sales in Q4

Highest quarterly sales despite the semiconductor crisis
Both iPhone and service businesses grow
Quarterly sales are more than half of Samsung Electronics’ annual sales

In the fourth quarter of last year, Apple posted an all-time high of $123.9 billion in quarterly sales. Pictured is Tim Cook, Apple’s CEO. provided by apple

Apple recorded the highest quarterly sales in its history despite the global semiconductor supply crisis. Not only the iPhone series, which is the main product, but also the service business are all growing and are being evaluated as ‘Team Cook Magic’.

According to foreign media on the 28th, Apple recorded an all-time high of $123.9 billion in sales in the fourth quarter of last year. This is an 11% increase from a year ago. Net income also reached $34.6 billion (about KRW 41.6 trillion), up 25%. Converted to earnings per share, this is $2.10.

Apple’s performance stands out even compared to South Korea’s largest company, Samsung Electronics. Samsung Electronics achieved an all-time high of 279.6 trillion won in annual sales last year, and Apple’s quarterly sales amounted to 53.3% of Samsung Electronics’ all-time high one-year sales.

The iPhone 13 Pro model showed solid growth in the global market amid Apple’s record-highest quarterly sales. Apple.

Initially, Apple’s earnings were expected to deteriorate due to supply chain problems.

By product, iPhone sales rose 9% year-on-year to $71.6 billion (about 86.2 trillion won). This is higher than Samsung Electronics’ total sales of semiconductors, smartphones, and home appliances of 76 trillion won during the same period. It is analyzed that the sales growth of the iPhone was driven by strong sales, especially in the Chinese market.

The PC/laptop sector equipped with the proprietary design chip ‘M1’ also showed growth. Mac sales were $10.9 billion (about 13.1 trillion won), and performance improvements, such as power efficiency, were analyzed as the factors for improving performance. However, iPad sales fell 14% to $7.3 billion (about 8.8 trillion won).

The service sector also improved. App Store, Apple Music, Apple TV Plus, and Apple News recorded $19.5 billion in sales (about 23.5 trillion won), a 24% increase from the same period last year.

Apple CEO Tim Cook said, “We have had supply constraints across most of our products, but we expect to see less restrictions in March (the first quarter).” In particular, he said, “The biggest problem is the supply of chips, especially ‘legacy node’ chips.

A legacy node chip is a chip that performs display and power management functions. Cutting-edge chips are installed in iPhone processors, etc. “Our forecast for the first quarter of this year is that sales growth will be solid compared to the previous year,” said Tim Cook.

Song Ju-yong reporter

Balance to see the world, Hankook Ilbo Copyright © Hankookilbo

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