On the occasion of this year’s upcoming Pride Month, Apple announced the launch of the Apple Watch Pride version of the sports strap, and added surface background images and a corresponding iOS device to support the LGBTQ + community.
The new sports strap design is also inspired by the strength and beauty of the LGBTQ+ community. It uses the colors of the original rainbow flag and adds five other colors, which respectively symbolize the black and Latino communities, as well as those who have died of HIV, AIDS or other Black, brown for coexistence, while light blue, pink, and white represent transgender and non-binary people.
This year’s design incorporates cheerful rainbow geometric shapes on a white base, adding compression molding to the finished watch strap. During the forming process, the base material flows around the individual shapes, creating a variety of subtly different arrangements of shapes.
Apple also emphasized that the Apple Watch Pride version of the sports strap launched this time will be presented in a unique form to echo the individual uniqueness of everyone in the LGBTQ + community.
And the new Pride Celebration watch face and iOS background image pay tribute to the collective strength of the LGBTQ+ community and its characteristics of mutual support. The colorful shapes appear to flow from the strap to the watch screen, and respond when the user lifts and moves the wrist or taps the screen, while the contrasting background image is an interpretation another vibrant design of Pride this year, which will be used in Or move dynamically when unlocking the iPhone.
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