As ‘Art Tech’, which uses art as a means of financial technology, is gaining popularity, department stores are significantly increasing the number of related courses.
Shinsegae Department Store Academy announced on the 24th that it will significantly increase art lectures aimed at ‘art+consumers’ who are interested in purchasing art from the new semester in March. Recently, interest in art tech, which invests in art works such as paintings and crafts, is growing, centering on the MZ generation (millennials + generation Z).
According to Seoul Auction Blue, the domestic art joint purchase market recorded 50.1 billion won last year and is expected to grow to about 100 billion won this year.
The representative lectures for this spring semester are ‘The beginning of art tech, an eye for finding masterpieces’ where you can directly listen to the eyes of art experts, ‘Practical art investment’ for consumers who invest in art, ‘Masterpiece painter power for investment in art works’ Ranking, etc.
A humanities course was also prepared to understand the flow of Western art history through the works of famous artists. Representative lectures include ‘ARTKEY Art Salon Vincent Van Gogh’, where the representative of an art exhibition platform directly explains Van Gogh’s works and the story of life in the 19th century, and ‘ARTKEY Art Salon London, where you can learn about Western art history through representative works carefully selected by professional British docents. National Gallery, etc. Shinsegae expects that the new semester’s art classes will also be very popular.
Shinsegae Department Store is entering the art market in earnest by investing 28 billion won in Seoul Auction, the number one art auction company in Korea, in December last year.
By Bae Jeong-cheol, staff reporter bjc@hankyung.com
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