Mr. Anipat Srirungtham, Chief Marketing Officer of Aurora Design Public Company Limited (AURA), reveals that the company’s aim is to increase the portfolio of gold jewelery consignment receivables. Including jewelry with gold and diamonds under the brand “Thong Ma Ngern Pai” to 2,800 million baht in 2023 and continuously increasing to 3,700 million baht in 2024 from the current 1,900 million baht with the strategy that focuses on the customer focusing on developing services in all aspects. Strengthening the service Including developing service channels for all customer groups.
Recently, the company has joined with 3 partners, namely CJ More, to develop a new branch format to reach communities in order to reach customers closer. Customers to be more efficient and finally, LINE BK, which has more than 5 million account users, used as a database for marketing.
In addition, AURA is in the process of looking for new partners. added to support the company’s growth as well
The brand “Thong Ma Ngern Pai” was born from the idea of helping customers to access financial sources more easily. At a reasonable interest rate, legal and more convenient. Being open for service for more than 3 years, it clearly shows good prospects. Generate income, grow at least 45% per year and have a total of more than 130,000 service users. Receive cash instantly 3. Low interest rate of only 1.25% per month 4. More than 200 service branches nationwide
application development company “Thong Ma Ngern Pai” is a new way to receive interest payment services, check the status of gold deposit sales contracts anywhere and anytime, pay interest rates for contract renewals, check real-time prices for gold deposit sales, search for department stores Aurora gold diamonds and ma gern gold go to nearby branches. ready to receive good news Various Promotions for users (News and Promotion) as well as informing customers about expiring contracts. in order to prevent assets from being sold (Notification Notice), which is a service that makes selling gold deposits easier and more convenient. Customers can pay interest without coming to the branch.
main customer groups Most of “Aur Ma Ngern Pai” are women and more than 90% are working people aged 28-45, general contractors, tradesmen, freelancers, and the rest are workers or private employees who hold gold. and want to change it to cash in order to temporarily increase financial liquidity or expand the business The customers tend to come to use the service the most during March and October because it is the start of a new semester. Parents need money
and found interesting information stating that Load customers operating through the application have the longest recurring interest cycle. The company’s strength and advantage will be used to develop the service to offer other services. to this group of customers again in the future
The business of selling gold ornaments The company is targeting gold sales next year to grow by at least 10% after the general economic outlook improves. The Demand for Gold Continues to Grow It will expand branches under the company’s 5 brands, namely AURORA, Seng Heng, Thong Ma Ngern Pai, Gift from AURORA and AURORA Diamond, increasing to 409 branches in 2024 in order to reach all groups of customers throughout the country. From now on, there are a total of 266 branches, divided into 146 branches in and around Bangkok and 120 branches in the provinces.
“Most gold sales will be abundant in the 4th quarter and 1st quarter every year, which has a continuous growth direction at the end of the year ’22. After the economy started to improve and gold became popular as a source of savings. because of the low risk And also have the opportunity to benefit from the increase in gold prices,” said Anipat.
