Beats and A-COLD-WALL * Launch of Beats STUDIO3 WIRELESS inspired by Brutalist architecture
Available from October 18th at Apple Online Store and select shops
October 11, 2021
Apple Japan, Inc.
Beats and A-COLD-WALL * Launch of Beats STUDIO3 WIRELESS inspired by Brutalist architecture Lil Dark provides songs for campaign Apple Online Store and select shop will be released from October 18th
[Image:https://kyodonewsprwire.jp/img/202109210358-O1-kUOK0MyS]
“Beats Studio Wireless A-COLD-WALL * Limited Edition”
Color: ACW * Concrete
Release Date: October 18, 2021
Price: 38,280 yen
Dealers: Apple Online Store, DSM Ginza, GR8
A-COLD-WALL * by Beats by Dr. Dre and Samuel Ross is releasing a limited edition of Beats Studio 3 Wireless. The special color named ACW * Concrete features a color palette of slate and chalk. Black stripes on both sides of the headphones and ACW * logo accents on the sidearms, inner arm and headphone case. A similar color palette is used for the headphone packaging, which uses wood fiber procured from recycled or responsibly managed forests.
Through A-COLD-WALL *, the founder Samuel Ross has consistently expressed the neutral texture that he touched in the environment in which he was born and raised. : Brown pebble brick wall, gray rough cast, off-cream. Unique materials and excellent designs have brought new life to many “colors” that have naturally blended into our lives and have never been noticed. The same influence is at the root of this collaboration, with stone and architectural structures inspiring the design. Regarding this limited edition, Samuel Ross said:
“The most important thing in the Beats A-COLD-WALL * collaboration was to tell a story of universal materials that are friendly and friendly to everyone, while maintaining a minimalistic sensibility.
It started with the idea of creating a design that blends into our lives. We tried to maintain accuracy and specificity in all processes from product to package design. We have collaboratively developed a new printing technology with Beats to shape the two-tone composition of slate gray and washed chalk. Its appearance expresses a texture reminiscent of the sensation of a hand touching natural minerals and manufacturing materials. We wanted to provide a sensory experience not only through the sound, but through the product itself.
Connecting and integrating the environment, inspiration, materials and functions creates a common sense of hyperlocal and hyperglobal that is essential to the universal community. The video changes the sense of place, and the music takes the listener to a different place, as if traveling. “
[Image:https://kyodonewsprwire.jp/img/202109210358-O2-4Ia8lc3i]
The campaign focuses on rapper Lil Durk and his hometown of Chicago, expressing the impact of the environment on people and the power of music that allows them to expand their horizons beyond their respective environments. doing. Featuring songs by Kelvin Krash.
[Image:https://kyodonewsprwire.jp/img/202109210358-O3-4cEdl3nE]
You can also watch a video of Ross talking about this collaboration here.
Beats Studio3 Wireless-A-COLD-WALL * Limited Edition (38,280 yen including tax) will be on sale from October 18th at the Apple Online Store, DSM Ginza, and GR8.
© 2020 Apple Inc. All rights reserved. Beats and the “b” logo are trademarks of Electronics, LLC. Apple and the Apple logo are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.
About Beats Studio Wireless
Beats Studio 3 Wireless is an iconic wireless ear over-ear headphone. Beats offers unique active noise canceling, 22 hours of battery life, Fast Fuel capabilities, Class 1 Bluetooth®, extended phone microphones, and a premium listening experience with real-time team audio correction. It is known for its features. With the Apple W1 chip, users can enjoy a simple one-tap setup on their iPhone and the ability to seamlessly switch between iCloud devices and audio sharing with friends (proximity pairing).
About Beats by Dr. Dre
Beats by Dr. Dre (Beats) is a world-leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. We deliver next-generation entertainment music through devices such as high-quality headphones, earphones, and speakers. Beats will continue to strive to provide music fans around the world with energetic and inspirational sounds as if they were listening in a recording studio. Beats became part of the Apple family in July 2014.
About A-COLD-WALL *
A-COLD-WALL * is a brand that unravels modern society from the perspective of materials. Through the development of environmentally friendly fabrics, we are advocating for optimizing human performance and at the same time being part of the community. Founded by Samuel Ross in 2015, ACW * has sparked cultural debate in a variety of ways, reflecting the social situation in Britain and celebrating the energy of the younger generation. Despite being a fashion brand, ACW * plays a curator role in a wide range of fields, and exhibitions that include movies, music, literature, and physics express texture through the story. The brand will continue to evolve into rational creation through raising issues for the social class that forms the basis of ACW *.
Customer inquiries regarding products:
Apple Store Call Center
Phone: 0120-993-993
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