‘Best ever’ LG Ensol subscription investors ‘2030’ MZ generation is half

Customers are applying for subscription at the headquarters of Shinhan Financial Investment in Yeongdeungpo-gu, Seoul on the 18th, when the subscription for LG Energy Solution general investor public stock shares, the largest in the history of IPO (initial public offering), began. 2022.1.18/News1 © News1

It was analyzed that half of the general public offering subscribers of LG Energy Solutions (hereinafter referred to as LG Ensol), which recorded the largest IPO in history, are in their 20s and 30s, so-called MZ generation (millennials + generation Z).

On the 21st, Shinhan Financial Investment’s Big Data Center made this announcement based on the results of analysis of its own investors who participated in the LG Ensol public offering.

By age, among all investors, those in their 30s accounted for the most at 28.6%, followed by those in their 40s (22.8%), 20s (20%), 50s (16.4%), 60s (6.9%), 70s and older (1.6%), and those in their 20s (3.7%). Combined, those in their 20s and 30s accounted for 48.6%.

The proportion of proportional subscribers was the highest among the middle-aged. Looking at the proportion of paid subscription margin by age group, those in their 50s with spare funds accounted for the highest at 26.5%, followed by those in their 40s with 24.3% and those in their 60s with 19%.

Most of the investors, 98.4%, participated in the subscription using a digital channel such as a mobile trading system (MTS).

On the other hand, in the case of high-priced subscribers, there were many cases of visiting branches. Of the subscription amount, 84.2% of subscriptions made through digital channels and 15.8% of investors who made a subscription by visiting a branch.

Kim Seung-soo, head of Shinhan Financial Investment’s Big Data Center, said, “As a result of analyzing the age group of customers who recently participated in the public offering through Shinhan Financial Investment, the proportion of those in their 20s and 30s is steadily increasing.” It is judged that the tendency of the

(Seoul = News 1)



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