FILE – In this file photograph, February 19, 2017., Beyonce is sitting on the court side during the second half of the NBA All-Star basketball game in New Orleans. The pop star said on Thursday, April 4, 2019, that she is on board as a creative partner for Adidas, and will develop new footwear and clothing for the brand. Beyonce is also planning to underline its clothing clothing line, Ivy Park, with Adidas.
Beyoncé announced a new collaboration: creative partnership with Adidas.
The pop star says on Thursday that she will develop new footwear and clothing for the brand. Beyoncé is also planning to re-launch its clothing line, Ivy Park, with Adidas.
The Grammy winning superstar says in a statement that she and the company share a "philosophy that puts creativity, growth and social responsibility to the forefront in business."
She also asks for the "cooperation of the lifelong partnership for me."
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