18 Oct 2021 Mr. Aswin Techajareonvikul Chief Executive Officer and President of Big C Supercenter Public Company Limited, a retail store in the BJC Group, said, “The Company recognizes the potential of the country’s economy, especially in the southern economic zone. One of them is Narathiwat Province. At the same time, border trade plays an important role as well. with the value of exports and imports of more than 2.4 billion baht per year, including investment Availability of raw materials and labor resources, agriculture, tourism and the advantages of its location along the eastern seaboard of the Federation of Malaysia And Malaysians cross the border to buy products and travel in Narathiwat regularly, showing the potential that Big C can enter the market to do business.”
Big C Narathiwat Branch, decorated with the unique architecture of the province, is the 152nd place of Big C in the form of a hypermarket. It is estimated that sales of more than 400 million baht per year and 2022 are expected to generate sales growth of 5% continuously because Big C Narathiwat branch is the first and only retail store in Narathiwat. However, the border trade between the two countries, the area between Mueang Narathiwat districts – Malaysia Which is the southern border checkpoint is another important opportunity at Big C. See that there will be continuous growth in trading and investment.
Mr. Piriya Kamoldejdecha, Deputy Chief Business Officer / Hyper Retail Operations, Market and Food Place, Big C Supercenter Public Company Limited, a retail store in the BJC Group, said, “The main target groups is the population in Narathiwat Province who are the direct customers of Big C Including Malaysians. Big C Narathiwat branch spends approximately 350 million baht on an area of over 19 rai. This branch is in the form of Big C. Standard hypermarket, with a total building size of 10,000 square meters, divided into 4,000 square meters of sales area and another 6,000 square meters allocated as rental spaces. Currently, there are full tenants for sale from Thai, Muslim entrepreneurs and entrepreneurs. Local people who come to drive business to create diversity in terms of complete products and services.”
meanwhile Big C places importance on the good culture and traditions of the locality and therefore strictly adheres to Islamic principles in selling products and services such as arranging prayer rooms or Muslim food courts. for Muslim customers It also gives confidence to customers every time they come shopping with a team of security guards and a strong security system. both the inspection of the area before And after opening the service with security technology equipment throughout the area and 24 hours surveillance measures, including Big C Narathiwat branch, be part of the community by creating construction work. income for local people There are full-time employees who domiciled in Narathiwat and nearby provinces, accounting for 100% of the total employees.
“For Big C branches as of October 2021, divided into 152 branches (Big C Supercenter and Big C Extra), 60 Big C Market branches (Big C Market, Big C Food Place and Big C Po), 1,300 Mini Big C stores (including 60 franchised branches) and selling Pure medicines in 145 branches. or this continuous downstream business It is an important part that will help drive upstream and midstream businesses under BJC Group. to become even stronger,” Mr Aswin concluded.
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