Mr. James Richard Amatawiwat Chief Executive Officer Mac Group Public Company Limited or MC Revealed that the important movement of Mac Group, which is considered the “Big Move” (Big Move) that will occur, has 3 important issues as follows:
- “Big Purpose“To launch the campaign”MY MC MY WAY Life is full of macs” created with the concept of “Body positivity” that understands the difference of shapes. Let everyone create the best look for themselves. With the products of Mac Jeans through the showcase, 9 people, 9 styles with different lifestyles.
- “Big Looks” To inspire you to dress up through a Digital Look Book that contains products that follow fashion trends with an emphasis on quality. ready to meet the needs of everyone
- “Big Connections” To connect with customers completely in all dimensions, both offline and online sales channels by accessing customer behavior, experience and perception of McJeans. through interesting fashion content
“Body Positivity is a trend that is emerging and accepted all over the world. Especially with the attitude of the new generation who has become more focused on this issue. We focus on Customer Insight with a genuine understanding of customers and consider the Customer Journey comprehensively to connect every element that we have both channels. Selling offline and online, products that meet the needs including content that inspires dressing All of this is to complete the impressive experience for all Mac Jeans customers.” Mr James said
The company aims to reinforce its leadership in fashion and lifestyle. which has products that fully meet the needs of customers Constantly creating fashion looks open new channels providing consumers with access to a wide range of products and services as well as inspiring and engaging consumers to Long-term sustainable growth of brands and businesses
“This movement It’s an important time for Mc Jeans to win the hearts of consumers. Not only to raise the brand’s love among loyal fans. But we also aim to expand the base to new customers. by creating a connection with the new generation who loves fashion.” Mr James said
As for the trend of sales in the 3rd quarter of the Company’s 64/22, which is the first quarter of the calendar year, during the first 2 months (Jan.-Feb. 65), sales have increased dramatically. good From the government’s measures to buy good and have a return, it is a factor that stimulates the spending of the group with purchasing power. But after the Chinese New Year period, sales began to slow down. This is in accordance with the situation of the economy that people are starting to be affected by the higher cost of living. cause to slow down the purchase However, the company is confident that the sales in the 3rd quarter of the year 64/16 will definitely be higher than the same period of the previous year.
