The tourism industry continues to freeze under the epidemic, and Hong Kong people cannot travel to Japan. They can only indulge their longing in buying fresh Japanese ingredients, snacks and foods, etc., attracting Japanese department store brands to opened in Hong Kong one after another, and encouraged local retail businesses Adopt a Japanese business model and buy more Japanese products in accordance with consumer tastes, the market suddenly argued. Located in Hong Kong for 35 years, AEON department store, which is the ancestor of the “crossing the river”, is proud to see its healthy competition, which can help promote Japanese culture in Hong Kong. Sugahara, Managing Director of AEON AEON (Hong Kong) Department Store Co, Ltd noted, “AEON’s diversified business strategy will expand small-scale monopoly such as DAISO Japan, Living PLAZA by AEON and Mono Mono as well as AEON. STYLE and AEON are year-round general department stores Community network of shops.” He believes that AEON creates market advantages with its own TOPVALU and DAISO, and by introducing the KOMEDA pizza shop, it accelerates the development of the group of Japanese restaurant chains in Hong Kong.
Customers looking for healthy and fresh ingredients are popular
Japanese products adhere to safety and quality assurance, and the image of the product is deeply rooted in the hearts of the people. Sugawara pointed out that the nearly three-year epidemic has made it impossible for Hong Kong people to travel to Japan, making Japanese lifestyle department stores in Hong Kong a way for the public to buy Japanese brand products. “The epidemic has changed the buying habits of the public. There is more demand for food, daily foods, cleaning and hygiene products, and the eating orientation is more careful, paying more attention to health and nutritional value.” He pointed out that demand for ingredients produced in Japan continued to be strong, such as sales of fruit, organic vegetables, Japanese eggs, and soy products including tofu and natto increased. In addition, the recent depreciation of the Yen has caused the team to face pressure to adjust prices when purchasing incoming goods.
Sugawara described his insistence on price stability as “a life hanging in the balance”. “Thanks to the parent company’s market acquisition advantages, especially as we have deep connections with agricultural product suppliers in some regions, we can continue to maintain competitive prices.” He also specifically mentioned the increase in online shopping, which made the company’s business emerge Change. , although AEON has pursued high-quality customer shopping experience for a long time, but in recent years, it has also accommodated the trend of digital transformation and strengthened the development of online markets.
He continued, “By increasing the variety of goods in the AEONCITY online shopping center, we also launched the time-saving “AEON Mobile” shopping experience “Quick Pay” from skip-the-line checkout, and at the beginning of last year , the mainland “AEON Home” app added the “AEON Home” app. The “Overseas Purchase” function provides a service for mainland customers to directly purchase AEON Hong Kong products, improving the company’s profitability.”
Expanding the network of small shops “12 Mosquito Stores” DAISO is celebrating its 50th anniversary
Compared to other Japanese-owned department store companies that enter Hong Kong with a single brand, AEON has been deeply involved in the local area for 35 years. In addition to department stores flagship AEON STYLE and AEON general department stores, as well as the large supermarket department stores AEON Supermarket, DAISO Japan, Living PLAZA by DAISO Japan and Living PLAZA by AEON and Mono Mono penetrating the region with a network of small specialty stores, driving the regional economy.
Sugawara introduced this one by one, “AEON STYLE combines the four elements of “commodity, store”, “experience. service”, “reception and communication” and “decoration and environment”, carefully selects high quality products, and interprets products with professional stores and services. Value. AEON General Department Store is, as the name suggests’ n suggest it, selling all kinds of daily necessities; AEON Supermarket is a shop in the form of a supermarket.”
As for DAISO Japan and Living PLAZA by AEON, commonly known as “12 Mosquito Stores”, they sell exclusive brands of daily goods and sell them at a flat price of HK$12. Even the latest ものものMono Mono, he said that it is a priority to sell the daily foods produced by himself, such as HÓME CÓORDY for household goods, DAISO Japan for foods, and TOPVALU for some foods. “As this year marks the 50th anniversary of DAISO’s establishment in Japan, we have launched special discount packages with the same price but increased to thank the public for their long-term support and love.” At present, the group has 3 AEON STYLE, 7 AEON general department stores, 2 AEON supermarkets, 4 もミロック Mono Mono, over 60 DAISO Japan and Living PLAZA by AEON.
Japanese department stores compete to plant the flag that AEON wins with distinction
Faced with the rush of famous Japanese-funded retail companies to open stores in Hong Kong in the past two years, Sugawara calmly recalled the changes in the industry. “The situation is a bit like going back to the time when Daimaru, Matsuzakaya, and Yaohan were abundant in Hong Kong. However, we believe that AEON, by virtue of its own product advantages, helps the company break through industry through market differentiation strategies and stabilizing its leading position in Hong Kong.” For example. TOPVALU adheres to the commitment of “giving customers a better everyday life”, including products based on listening to customers’ voices, providing safe and secure products, providing product information in a simple and easy-to-understand manner, which provides value for money and fully meets customer requirements. “The TOPVALU GREENEYE brand focuses on organic, healthy, sustainable and eco-friendly products; some TOPVALU frozen seafood also comes from ASC/MSC certified sustainable seafood, encouraging limited catch to protect the marine ecology.” In addition, the previously mentioned foods DAISO Japan and home products HÓME CÓORDY , along with casual underwear and innercausal iC home clothes, cosmetics and beauty products Glam Beautique, etc., Sugawara believes that these unique AEON products more competitive than those in the market, covering the public’s daily life needs and cost-effective, also creating uniqueness and brand positioning for AEON Nature is different, not afraid of competition.
Move in KOMEDA Komeda coffee shop
In addition to the diversified merchandise and specialty store strategy, Sugawara led the group to look for more strategic collaboration opportunities and create new ideas for the brand. He added, “In May this year, we signed a regional franchise agreement with Komeda Co. Ltd of Japan, with the aim of opening a KOMEDA コメダ coffee shop in Hong Kong to enrich the group’s business portfolio.” He said that many Hong Kong people love Japanese cafe culture, especially It is a variety of gourmet desserts, and the KOMEDA brand also has a good reputation in the hearts of Hong Kong people, “Our first KOMEDA Coffee will be opened in AEON store STYLE Huangpu in October. A dining and leisure experience with a smile on your mind.” Currently, Sugawara’s team is actively looking for an ideal location, and expects that the “AEON version” of KOMEDA’s Coffee will open more and more in the future.
Website: https://www.aeonstores.com.hk/
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