Blendeta sparks business challenges in the data driven era, identifies every individual aiming to gain a competitive advantage in order to become a leader or survive in the fierce competition. With the ability to link data arising from all systems, all sectors, both online and offline. From front and back office systems to manage quickly and with maximum efficiency become a key element in strategy and decision making by reducing working time Reduce redundant workflows It also helps reduce costs for the organization. Including the use of data to analyze and use in formulating business strategies.
Mr. Nuttanapat Rachatawiwat, Chief Executive Officer and Co-Founder of Blendeta Co., Ltd., a company that develops intelligent Big Data management platform, said that nowadays, most organizations that are successful in doing business according to their goals and stepping into the position leader It is an organization that uses data to drive business (Data driven), but at the same time, many organizations still face obstacles (Pain Point) in adapting to become a data-driven organization. By managing IT infrastructure (IT Infrastructure) a lot of data (Big Data) that happens every second. making management complicated can’t find the starting point of data management take a long time not keeping up with the competitive situation Determine the direction against market demand or even the lack of specialized personnel Lack of readiness of various devices, including lack of budget for data management
According to BARC’s Big Data Market Analysis Study, organizations can benefit from big data while expanding their business, with 69% finding that big data increases the chances of making better strategic decisions, while 54% finds it can. Controlling operations and creating a better understanding of consumers, and 47% found big data to be effective in reducing costs, generating an average 8% increase in revenue and profits while reducing costs by 10%.
To help drive every organization to overcome the crisis Along with achieving a competitive advantage, Blendata introduces a 4-step approach to how data can be used to achieve that advantage. by extracting data for analysis Find real results, point you in the direction, create competitive opportunities. to the business growth that occurs in the present and the future precisely It’s also a four-step process that’s ideal for organizations looking to reshape their storage but don’t have a way to get started. Such preliminary steps may help determine the direction of further development. Develop a strong organizational structure now and in the future.
1. Assessment of data storage in the organization What information does the preliminary information consist of? and where is such information stored? Because every information is important to business. in addition to sales information Customer relationship management (CRM) and warehouse data Information about customer complaints, surveys, operational logs from the Operational log, Application, Infrastructure log. Infrastructure logs and behavioral data are equally important.
2. Plan and set clear goals The results of the assessment of data storage in the organization should be studied and discussed from a business perspective. regardless of perspective or limitations. various technologies and techniques to see if the information is available can be used for development and increase the potential in what areas? Or how can it help to achieve the goal? To determine the direction, place a roadmap by applying the data both in a form that can be applied immediately. and long-term win, otherwise the existing data will become just another unusable storage bin. Also known as Swamp of Data
3. Choose the first goal that can be used with data and see results immediately. Also known as Quick win and accelerate the process to be completed as quickly as possible. From end-to-end to end-to-end, from data to business outcomes, Big data and data analytics for business outcomes are critical. more than the technology used Therefore, it is important to choose projects with measurable business outcomes, such as increasing sales, reducing costs, operating excellence, or improving the customer experience. And should be done as quickly as possible to measure and answer the hypothesis. by possibly applying the “Agile” methodology
4. Encourage and encourage personnel in the organization to use information in decision-making. Although every organization is well aware of how important data is in the Data Driven era, but according to a study from Sigmacomputing.com It found that only 14% of companies have access to information for employees. Both employees still lack the knowledge and ability to use information for the benefit of the business as well. Therefore, it should encourage and encourage employees from all departments and levels in the organization to have a better understanding of the use of data. Both in terms of using tools (Tools) and analytics (Analytics) to use information to make decisions at every step of the work. This is considered a strong foundation and building a truly data-driven organization. It is the creation of work that drives the organization with continuous data. To create a competitive advantage in the long run It’s not working as a project and then it’s over.
Building a competitive advantage is a strategy that relies on in-depth analysis. This will help the organization’s goals to be accomplished faster and more efficiently. Therefore, organizations need to manage information in a systematic way. To be able to connect with each other and give employees all departments in the organization quick access to useful information. to keep up with the competitive situation Find the main variable Send a signal to the company to produce products or services that meet the needs of consumers. This will lead to victory in the marketing competition and create profits in various dimensions, both in the form of business strategy. Business operations of all parties in the organization Determining marketing management strategies that include increasing the quality of products and services. Expanding channels or distribution networks Competitive pricing of goods or services branding creating a good experience for customers, etc., which leads to increased efficiency in business operations. along with increasing revenue for sustainable business growth
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