BMW Group, Chaipattana Foundation, Microsoft and SCG join hands to create the “Choice is Yours” project. Students have created Propose ideas to create a sustainable society Program winners have the opportunity to do internships in leading organizations. If interested, let’s see the details.
Choice is Yours project by BMW Group, Chaipattana Foundation, Microsoft and SCG
Bangkok. The first time of cooperation between the world’s leading organizations and countries from four organizations B.MW Group Thailand, Chaipattana Foundation, Microsoft Thailand and SCG To promote and encourage students Thai students demonstrated the potential of designing sustainable concepts that would have a positive impact on the environment and society in the project. Choice is Yours
The project was organized to support the development of the new generation’s ideas towards sustainable environmental protection. through the development of various projects that can be used in daily life Ready to open for a team of students Students are not limited to faculties or years. which can choose concepts for presentations, including REduce with BMW Group Thailand REuse with the Chaipattana Foundation REthink with Microsoft Thailand and REcycle with SCG
with experts from all 4 organizations as consultants and judges Applications are open from 29 June 2022, 20 teams will be announced on August 5, 2022 and the winner will be announced in November 2022. The winning team will be given the opportunity to join an internship with a specialist organization in each. side
project Choice is Yours It is also in line with the main goal of trying to keep the global average temperature rise above 1.5 degrees Celsius under the Paris Agreement, and to promote sustainability in four key areas:
- REduce By BMW Group Thailand Guidelines for behavior change with a focus on the concept “Reduce to increase” whether it is reducing the use of materials or related resources. or creating changes that can reduce the generation of waste, pollution and other wastes to lead to more sustainable conservation of natural resources.
- REuse by Chaipattana Foundation to recycle existing resources to achieve value and maximum benefits To maintain resources as efficiently as possible, such as extending the product lifecycle. Various appliances through reuse or redesigning and reusing local resources while retaining the original value of the resource for maximum value.
- REthink By Microsoft, the integration of technology, change or create new ideas that enhance sustainability. Build awareness of the impact on the environment and able to drive change whether at the individual level, organization or society as a whole
- REcycle By SCG, using resources that have been used through the processing process for reuse. At the heart of Recycle, which is different from Reuse, is the management of waste or residual materials that are going to be garbage. by going through the transformation process or improve quality to return the same or similar quality as the original or obtaining new raw materials or new products that may change the purpose of use to create new value for resources and create sustainable resource circulation
The project also encourages participants and the general public to realize a circular economy that focuses on the design of goods and services that focus on making the most of the value of natural resources. with the rotation of raw materials and products while minimizing the negative impact on the environment as much as possible and applying the concepts of each project to be more applied in daily life To create a positive impact that everyone can “choose” to take action to create a better future.
During the participation in the project Teams of competitors will participate in workshops and consult with experts in each field. and field trips to the factories and operating sites of BMW and its partners. The winning team will be given the opportunity to join an internship with a specialist organization in each field. Certificate of participation in the program and showcasing the results of the competition to the media and those interested in various activities as well
Mr. Alexander Baraka, President and CEO BMW Group Thailand said “BMW Group Thailand is delighted to be a part of the Choice is Yours initiative, which aims to promote the concept of a new generation of sustainable development. This is in line with BMW’s commitment to sustainability. under the concept of garbage disposal without harming the environment Zero-waste-to-landfill and carbon neutral (carbon-neutral), especially in terms of ‘REduce’ or reducing the use or consumption of natural resources. We believe that sharing knowledge and developing skills through working with experts This will enable the project participants to enhance their experiences and knowledge in a comprehensive manner. and can be used to develop many other projects and innovations in the future.”
Mr. Pakamol Rattasree, Director and Deputy Treasurer Chaipattana Foundation said, “Phatthaphat, a royal seal bestowed by Her Royal Highness Princess Maha Chakri Sirindhorn. Department of Her Royal Highness Princess Maha Chakri Sirindhorn Her Royal Highness Princess Maha Chakri Sirindhorn To market various products, starting from the products within the Chaipattana Foundation’s projects to community products and the produce of farmers in each locality. by developing to be outstanding and beautiful diversified and truly represents the development of the royal initiative whether it is a processed product or handicraft The value and differentiation of the product lies in the story. including development guidelines to make the people of the producers proud and the product buyers to be satisfied.”
“And one of the prides is the reed products. of a group of farmers, members of the jasmine rice seed production group 105 royally bestowed “Friends Help Friends”, Surin Province At present, products from reed mats have been extended to the next level. To be furniture that is beautiful, elegant, which with the expertise we have helped to create value for local products. We look forward to seeing a new generation of youth come to showcase their creativity in the competition. and can take this concept of REuse to further develop and apply it to benefit other resources that exist in Thailand. and create sustainability for the environment and society in the future.”
Mr. Chanikan Pronanan, Deputy Managing Director Marketing and Operations Division, Microsoft Corporation (Thailand) Co., Ltd. “We are excited to hear about sustainability ideas from the next generation of thinkers. It is hoped that this project will open doors for students who compete in the competition to learn about the many opportunities to bring technology to drive sustainability. ready to bring inspiration and knowledge to make it possible in the future Because we believe that good innovation must play a role in empowering everyone. whether it is working invent something new or continue sustainability for our world Just like Microsoft itself. The goal is to reduce carbon emissions to negative by 2030.”
Yuttana Jeamtrakarn, Executive Vice President – Central Administration, SCG said, “SCG is pleased to be a part of this project. especially about recycling This is one of the principles of the Circular Economy that SCG has continuously implemented. Under the SCG Circular Way guidelines, it aims to make the most of resource use in every process. From design, production, use, to the final destination, which is to recycle waste or waste materials into new raw materials again. It is the recycling of limited resources for maximum benefit, such as recycling unused carton boxes into paper yard beds. Recycling used plastic into high quality plastic Reusing construction waste for new uses.”
“In addition, it also aims to create awareness among employees about the cost-effective use of resources. sorting waste into the right type to bring back to recycling as much as possible And expand cooperation to communities around factories, temples, schools, universities, markets. These are part of doing business with social and environmental responsibility. in accordance with the Sustainable Development Guidelines or SD (Sustainable Development) that SCG has continuously undertaken. and elevated to ESG (Environmental, Social, Governance) with the ESG 4 Plus approach, including:
1. Aim for Net Zero in 2050
2. Go Green
3. Lean overlap
4. Emphasize cooperation under transparent and fair operation
SCG believes that this collaboration It will help develop the children’s ideas into a project. or innovation to pass on a sustainable world to the next generation.”
Application details for the Choice is Yours program
Students and students interested in participating in the project can apply at https://forms.office.com/r/LyscnH6L7q Ready to submit a video introducing their own projects between June 29 – July 22, 2022.
and can see details about the competition at https://www.bmw.co.th/th/discover/choice-is-yours.html
The results of the teams eligible to participate in the project, 5 teams per side, total 20 teams will be announced on August 5, 2022 on the website www.bmw.co.th. and the winners will be announced in November 2022
or scan the QR Code for details of the competition
Those who are interested, do not forget to read the details completely and hurry to apply before the deadline.
