“Boutique” clings to a lifestyle trend, pushing the flagship “Jono Hotels” into digital nomads

Aiming to create this hotel brand group to capture the new generation of travelers “Digital Nomad” (Digital Nomad) which is a hot lifestyle trend This is in line with the philosophy of making this brand of hotels … not focusing on tourists from any one country, but focusing on capturing “Way of life” More clear!

Bjorn Richardson senior vice president of Service Operations and Real EstateBoutique Company Corporation A Public Limited Company, which is a company that sets an investment model that focuses on developing real estate projects and then focuses on achieving good results. Then offer it to other investors at a good price. Bring money to invest in new projects. Project that Boutique Corporation” Launch of a new hotel brand group “Jono’s Hotel” which is a 3.5 star budget hotel with the concept of “A Lifestyle Hotel for the Digital Age”

Ready to position the market as a fun and happy brand. Inside a branded hotel roomJono Hotels, all rooms are designed in a modern style. with high-tech facilities Responding to the trend of modern travelers and digital nomads from all over the world looking for them “Value”

Jono derived from the word The Nomad’s Journey” It consists of 2 brands: Jono” (John) Emphasis on developing hotels in the city on the best location (Best Location) and brand JonoX” (Jono X) Focus on developing hotels in popular tourist cities There are facilities to support business and tourist customers such as restaurants and swimming pools.

“Within the Jono Hotels brand, there is a collaboration area to connect people. The lobby has a kitchen area, microwave, free tea and coffee all day. The Jono Mae brand group aims to meet the needs of the new generation Gen X and Gen Z, as well as Digital Nomad, a group of travelers who work anywhere through digital. “

The Company has opened its first two hotels under the Jono Hotels brand. Jono X Phuket Karon Hotel” (JonoX Phuket Karon) located on Karon Beach, Phuket, is the first Jono brand hotel to be managed by the company. Opened in October 2022 with a total of 121 rooms. After about 2 weeks of opening, the occupancy rate was 90% almost every day for the remaining 2 months of the 4th quarter last year. The trend is good continues into the first quarter of this year.

The majority of room bookings for Jono X Phuket Karon come from wholesale channels. It has been well received by the market segment. CIS like “Russia” Which tourists choose to escape the turmoil of the conflict between Russia and Ukraine, they prefer to stay for 12-13 days, and also have customers from Europe and the United States, can make an average selling price of rooms during high season from more than 2,000 baht per room night

Another part is “Jono Bangkok Asoke Hotel” (Jono Bangkok Asok) is a 65-room hotel owned by the company and located at Soi Sukhumvit 16 in Asoke, one of the busiest areas in Bangkok. Surrounded by leading shopping malls, restaurants, entertainment, office buildings filled with famous international companies. Near the Queen Sirikit National Convention Center and next to the train BTS (Asoke Station) and MRT (Sukhumvit Station) Opened in November 2022, expected to be throughout the month In January this year, there will be an average occupancy rate of 50.% and increased to 75% in February Currently, the average room rate is 1,600 baht per night. The majority of customers are tourists from India, Russia, Spain, the United States and Thailand. The majority are from they wait 2 days on average.

Now, the company is preparing to develop another new hotel under the Jono Hotels brand in Bangkok, viz “Jono X Bangkok Hotel” also owned by the company Located on Sukhumvit Soi 5, with a total of 188 rooms, construction will start soon, targeting tourists. corporate group traveler and global travelers who want to work from any angle (Work from anywhere)

“Meanwhile The company also aims to manage hotels under the Jono brand. 5 new hotels by 2023 as well, targeting investors who want to build new hotels. and those who already have hotels but want to rebrand after being affected by the COVID-19 crisis.”

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