On July 6th, Bridge (DMG) released the prelude to the album “The Wave”. As the name suggests, this is a song that pays tribute to the pioneering spirit of young people who have made breakthroughs in the wave of the times.
The strong post-modern art style graffiti poster took the lead in filling the theme atmosphere of the song with both trend and attitude.
last week“China Rap Peak Showdown”On the stage, Bridge won the first battle of the competition with the premiere performance of “Back Wave”. Bridge’s energetic and infectious stage output gave the audience a strong audio-visual impact. And through the song “Back Wave”, the most exciting and moving thing is the sincere emotion and beautiful hope contained in the song. In the interaction between the talented rapper Bridge Bridge and the young and unlimited Zhang Yanqi, the spirit of Houlang, who always retains a young attitude and momentum, emerges.
Bridge Bridge’s “Back Wave” premiere opens the pattern
Formed the “Peace and Unity Paradise” alliance with Zhang Yanqi
In the second episode, Bridge fought Zhang Yanqi and won by 21 votes. Although they are opponents in 1V1 competitions, they are also teammates who work together. In the program, Bridge’s care for his Chongqing brothers can also be seen everywhere. Here again, he shows his “social prodigy” characteristics, and he warmly and sincerely introduces “Zhang Yanqi, our brother in Chongqing”. When the team was selected for the first time, Bridge chose Zhang Yanqi without hesitation to form “Peace and Unity Paradise“Alliance, Bridge Bridge outside of the show also flew to help Zhang Yanqi’s performance during work breaks. Netizens called out: Bridge and Zhang Yanqi, let me see the other side of “China Rap Peak Showdown”, even if this is a It is a competitive program with a very intense competition system, but the moments of peace and unity and the burning of the soul are the most touching.
During the time of one song, Bridge showed the development process of Chinese in his eyes in the form of rap. He sang the change of rap musicians from generation to generation, and he sang his respect for the predecessors. , and also sang encouragement to the younger generation: “Salute to all the rappers before birth”, “Later waves are good at fighting, and smash all the old ones.” After the broadcast of the show, Bridge also posted on social platforms that what he hopes is to convey a kind of upward force through this song, just like what he sang in “Back Wave”, “Qi Xin We can’t stop working together, and this battle feels more like a victory, welcoming the grand occasion of Chinese rap.”
Rising Bridge Bridge
Compose the spirit of “Hou Lang” that is always young and upward
In the field of rap, Bridge’s rapid growth has focused attention both inside and outside the circle. In 2017, Bridge attracted the attention of the public in the first rap show because of his unique trendy clothing and distinctive personality. His rap has a very strong and rich personal color. High-flame bursting is full of innocence, unrestrained imagination, and positive energy. The style of his works is integrated with his personality charm.
After signing with Dream Music DMG, the infinite possibilities have continued since that summer, and we have seen Bridge Bridge, who continues to evolve and surprise us. Bridge joined the popular variety show “Brother Overcoming Toughness”. His high emotional intelligence, social skills, and the attributes of a little angel who can help others solve problems have made him deeply loved by many brothers, and thus completely opened up his all-round development. , and then he was successively invited to participate in variety shows such as “Definition”, “Amazing Arts”, “Night in Da Wan Chai”, and served as a resident guest of “Happy Camp” followed by the variety show “Hello Saturday”, and he was also in charge of rap. As well as the two identities of the host, the variety show performance with ease and ease is impressive.
Because of his infectious and positive work style, Bridge has also frequently appeared on the stage of major parties. In January 2022, Bridge Bridge appeared in Netease Cloud Music “Our Village Evening” and “2022 Zhihu Answers Adventure Night”, and in February, Bridge Bridge was invited to participate in “2022 Hunan Satellite TV Lantern Festival” ” and “2022 China Central Radio and Television Lantern Festival Gala”, two of the most influential mainstream evening parties in China. The two sessions ended successfully in March. Bridge produced and sang “548A”, paying tribute to the innovative hard-core technology of China Central Radio and Television.
Not only is it favored by mainstream platforms, but the commercial value of Bridge is also in the forefront of the current rap circle. It has signed contracts to become the spokesperson of international brands Nestle and Havana club, and maintains the reputation with domestic well-known brands such as Yilijin and babycare. With close cooperation, as the first member of Carlsberg’s Leburg Beer #乐宝WHY NOT Rap Alliance#, Bridge Bridge also jointly launched the MV “Youth Very Young” with the brand. Leading the business trend with a trendy attitude, Bridge’s business potential continues to explode.
Pass the trend attitude through personal brand PUK
Bridge’s business potential is erupting
In April 2022, Bridge Bridge founded the personal fashion brand PUK. After landing on the Taobao platform in April, it entered Dewu on May 27. Based on the Hip-Hop style of the 1990s, with the graphic IP of “Earthman” as the core, PUK reflects the team’s spirit of adventure and innovation through rich and bright colors and interesting product craftsmanship, just like Bridge’s Like the music style, the short three words of PUK not only integrate Bridge’s understanding of fashion and fashion, but also run through respect, peace, unity, dreams and feelings.
As the principal of PUK, Bridge has a youthful personality, sincerity and naturalness, insists on dreams, and has the courage to express the natural expression, which is the best interpretation of the brand meaning. Coupled with Bridge’s identity as a rap musician, what PUK conveys is not only a clothing brand, but also an upward cultural symbol and the embodiment of a positive energy lifestyle. Bridge hopes that PUK can become a favorite of all It is the best spiritual bond for those who like Chinese rap and fashion brand culture, so that everyone can resonate with each other in the collision of bold colors. PUK has also been supported by many industry stars and hosted in well-known trends. In Li Chen’s live broadcast room, the PUK brand was sold out in seconds.
As a bridge of Chinese rap, as a generation of Middle Child linking the past and the next, the current Bridge Bridge is recognized as a representative of the contemporary trend of new youth. His wonderful performance in “China Rap Peak Showdown” is obvious to all, and I hope he can continue to shine. Pass the trendy charm of Chinese rap to the world.
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