Global idol group BTS ranked first in the star brand reputation in September. Young-woong Lim and Black Pink took second and third places, respectively.
According to the Korea Business Reputation Research Institute on the 21st, as a result of analyzing 186,566,328 star brand big data measured from the 21st of last month to the 21st of last month, BTS ranked first.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption.
Star brand reputation analysis is conducted with consumers through a big data reputation algorithm for brands that are at the top of brand reputation analyzed for entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sportsmen. relationship is analyzed. The recommendation index was included as a weight in the detailed index of the Star Brand Reputation Index.
The top 30 star brand reputation rankings in September are BTS, Young-woong Lim, Black Pink, IU, Chan-won Lee, Young-tak, Seon-ho Kim, Heung-min Son, Jae-suk Yoo, Lisa, Daniel Kang, Red Velvet, Min-ah Shin, Hyun-jin Ryu, TWICE, Girls’ Generation, Gong Yoo, Kim Yeon-kyung, NCT, Joy, Taeyeon, EXO, Seventeen, Jeong Dong-won, Lovelyz, Jang Min-ho, SHINee, Baek Jong-won, Apink, and Ahn Hyo-seop were analyzed in that order.
1st place, BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) brand participation index 1,868,000, media index 1,831,650 communication index, 3.1 million 4088 community index, 3.6 million 7032, brand reputation index 10.41 million 1176 was analyzed.
In second place, Young-woong Lim’s brand was analyzed with a brand reputation index of 9,469,958 with a participation index of 2,356,469, a media index of 2,066,582, a communication index, of 2,452,294, a community index of 2,59,6614.
In third place, the BLACKPINK (Jisoo, Jenny, Rosé, Lisa) brand was analyzed with a brand reputation index of 7,276,683 with a participation index of 933,57 media index, 70,138 communication index, 2.14 million, 2017 community index, and 3.51,472.
In fourth place, IU brand was analyzed with a brand reputation index of 4,71,555, with a participation index of 858,237, a media index of 815,185, a communication index of 1,297,708, and a community index of 1,74,425.
The 5th place, Chan-won Lee brand was analyzed with a brand reputation index of 4,488,707 with a participation index of 1.5219, a media index of 942,750, a communication index of 1,144,531, and a community index of 91,208.
Director Gu Chang-hwan said, “As a result of big data analysis of star brand reputation in September 2021, the BTS brand ranked first. It was gathering interest from the media centered on the community, and the BLACKPINK brand was gaining popularity on various channels including YouTube,” he explained.
Meanwhile, BTS released a pre-recorded performance video of ‘Permission to Dance’ at the SDG Moment event held at the UN General Assembly in New York on the same day.
kny0621@shinailbo.co.kr
Copyright © Shin-A Ilbo Unauthorized reproduction and redistribution prohibited
.jpg?fit=300%2C300&ssl=1)
