A fateful meeting between Jungkook and Calvin Klein.

As individuals who also shine as K-pop groups, BTS members have become ambassadors for global house brands. Being a global K-pop group and each of them iconic, it was a natural step for them to receive a love call from the brand. However, unlike other members, there was no news of Jungkook actively participating in overseas collections or being chosen as a brand ambassador. Therefore, not only ARMY but also brand officials and the fashion scene could not help but pay attention to which brand would collaborate with Jungkook. Previously, last dawn (March 28), Jungkook raised expectations by talking in advance about the process of becoming a Calvin Klein ambassador via Weverse Live. First, he kindly explained to ARMY. As for the reason why he chose the brand in the first place, he said, “When the time comes to do this kind of shoot (brand shoot), let’s do what I really like. The mindset was definitely different. It wasn’t boring, and it was fun,” he said. It was a bit difficult to adjust the diet to wearing denim and underwear, but even this was enjoyable. Regarding the campaign video to be released, “It might be a little embarrassing or embarrassing, but I think you (Army) will like it. It’s very unusual.”
And today, the result of that ‘encounter’ was unveiled. She was announced as a global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. Photographer Park Jong-ha photographed Jungkook wearing Calvin Klein’s spring 2023 collection. In the 90s, she wore denim jeans and a straight fit, a relaxed fit denim shirt, an oversized denim jacket, and a relaxed fit standard logo neck tee, all in black and white. Regarding the partnership with Calvin Klein, Jungkook said, “I’ve been a Calvin Klein fan for a long time, and I’m thrilled to be the new global ambassador. This partnership is so special that the heritage and values ​​of the Calvin Klein brand resonate with me. My music is a way to connect with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m very happy that people can see a new side of me in my first Calvin Klein campaign.” This campaign will be launched simultaneously worldwide today. Detailed videos can be found on Calvin Klein’s official YouTube and Instagram.