Photo|Star Today DBThe group BTS took first place in the star brand reputation.
According to the Korea Corporate Reputation Research Institute on the 30th, as a result of big data analysis of star brand reputation in April 2022, BTS ranked first, Young-woong Lim, and Big Bang were third.
206,452,665 star brand big data measured from March 30, 2022 to April 30, 2022 were measured for star brand participation index, media index, communication index, and community index through consumer behavior analysis. Compared with 195,725,085 star brand big data in March, it increased by 5.48%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Star brand reputation analysis can measure consumer relationship with star brands, positive and negative evaluations, media interest, and consumers’ interest and traffic.
Star brand reputation analysis is conducted with consumers through a big data reputation algorithm for brands that are at the top of brand reputation analyzed for entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sports people. relationship is analyzed. The recommendation index was included as a weight in the detailed index of the Star Brand Reputation Index.
The BTS (RM, Sugar, Jin, J-Hope, Jimin, V, Jungkook) brand, which ranked first in the star brand reputation, was analyzed as a brand reputation index of 11,052,255, with a participation index of 1,461,448, a media index of 2,097,880, a communication index of 3,264,866, a community index of 4,228,063. Compared to the star brand reputation index of 8,359,144 in March, it increased by 32.22%.
In second place, Young-woong Lim’s brand was analyzed with a brand reputation index of 8,501,064 with a participation index of 2,044,725, a media index of 1,267,985, a communication index of 1,764,753, and a community index of 3,423,601. Compared to the Star Brand Reputation Index of 6,007,831 in March, it increased by 41.50%.
The 3rd place Big Bang (G-Dragon, Taeyang, Daesung, Top) brands were analyzed with a brand reputation index of 6,362,585 as the participation index 1,485,697 media index 1,506,571 communication index 1,238,036 community index 2,132,281. The Big Bang brand was newly included in the star brand reputation analysis.
In fourth place, the Son Heung-min brand was analyzed with a brand reputation index of 5,955,945 with a participation index of 1,325,544, a media index of 1,538,237, a communication index of 1,218,823, a community index of 1,873,341. Compared to the star brand reputation index of 8,806,324 in March, it fell by 32.37%.
The 5th place IU brand was analyzed with a brand reputation index of 5,413,408 with a participation index of 818,575, a media index of 1,137,432, a communication index of 1,414,823, a community index of 2,042,578. Compared to the star brand reputation index of 5,733,796 in March, it fell 5.59%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of star brand reputation in April 2022, the BTS brand ranked first. The BTS brand became a Hallyu icon through global concerts, and the Lim Young-woong brand worked with the fandom community. It has become a growing super brand, and Big Bang is maximizing the interest of consumers who have been waiting for spring, summer, autumn, and winter.
Brands are created by consumers, and brands are in the minds of consumers.”
In addition, he said, “Analysis of brand big data in April 2022 for star brand categories increased 5.48% compared to 195,725,085 star brand big data in March. Detailed analysis shows that brand consumption rose 11.64%, brand issues fell 1.26%, brand communication 6.50 % rise, brand spread rose 6.98%,” he analyzed star big data.
In April 2022, the top 30 star brand reputation rankings are BTS, Young-woong Lim, Big Bang, Heung-min Son, IU, Ye-jin Son, Black Pink, Hyun-jin Ryu, Jun-ho Kim, Chan-won Lee, Psy, Chang-jung Lim, (G)I-DLE, Jae-Seok Yoo, TWICE, NCT, Oh My Girl, Seventeen, Girls’ Generation, Ive, Park Gun, Young Tak, EXO, Lee Seung-gi, Kang Daniel, Kim Jong-guk, Lee Jung-jae, Jessie, Song Hye-kyo, and Cosmic Girls were analyzed in that order.
[양소영 스타투데이 기자]
[ⓒ 매일경제 & mk.co.kr, 무단전재 및 재배포 금지]
