Building a WeChat group to increase discounts so that the elderly can enjoy the excitement of the screen, Hangzhou Cinema is very considerate
Hangzhou Daily News Since the launch of the 2022 Elderly Films for the People’s Benefit on November 4, major theaters in the city have welcomed a wave of elderly audiences to enter the theater to relive the big screen and watch cultural works of high quality. Since last week, a batch of imported films have been scheduled for release one after the other, which has enriched the supply of theaters and provided more choices for the elderly.
During the interview, the reporter learned that in order to encourage the elderly to watch more movies and watch more good movies, the main theaters in downtown Hangzhou have launched various measures, not only during the event, but also in hoping to take advantage of the event to increase the reduction, so that Dod theaters are the main battleground for leisure and entertainment for the elderly in the future.
Xinhua Film is an old movie theater in Hangzhou, and its predecessor can be traced back to the long-established Xinhua Cinema. Its location is also very “golden”, at the intersection of Huansha Road and Qingchun Road, and the surrounding area is mainly old residential areas. The manager of the theater, Fang Demei, told reporters that considering the fact that there are many elderly people in the surrounding area, the theater has been trying to attract elderly audiences for the past few years.
“We have set up a film viewing group for the elderly, and there are elderly people who often come to our place to watch films. The oldest is over 80 years old. Regardless of their age, they very smart with their mobile phones.” Manager Fang introduced, there are more than 80 elderly members in the group, “As soon as the favorable policy is announced, we will give the information in time.”
Although there are not many members, it is “difficult” for everyone to join the group. Manager Fang remembered that he found that there were many elderly people coming to the cinema, so he established this idea, but it was still difficult to persuade the elderly to join the WeChat group. He will join the group.”
In daily operations, Manager Fang found that elderly audiences do not like watching movies, but there are many “obstacles” and “price is the most sensitive”. Go to the scene to swipe your ID card to buy tickets, because the price is cheap, sometimes the elderly will line up before the door opens, but once the activity ends, the enthusiasm of the elderly people to watch the film decreases After all, most elderly people still think of the ticket price of tens of yuan expensive.
In 2020, Xinhua Film Metropolis will launch the “Songhe Card”, a unique movie viewing card for the elderly. You can watch six movies for 100 yuan, and you can watch any show before 6 pm on weekdays. Very good, and there attracted a lot of elderly people.” Manager Fang said that as soon as the event was launched, some loyal elderly fans immediately received a coupon every day to watch all the films that were allowed show them.
Another obstacle is the supply of films. Nowadays, there are many films for young people.” From our experience, the elderly prefer to watch literary and artistic films, and some who have served in the military are ready to choose the main theme films to watch. Many old people want to watch movies. movies, but after watching a round, I can’t choose a movie to watch, so I came here at the top and returned home disappointed.”
Hengdian Cinema, located in Baolong City, Xiasha, used another method to attract elderly audiences. “Based on using the movie watching coupons, after watching the movie, they can go to the front desk to get four more eggs.” Hengdian Chen Yangfang, Marketing Director of Zhejiang Northern District Film and Television Group, told reporters that, among the 11 movie theaters in Hangzhou, they chose Xiasha and Lin’an movie theaters as pilot projects. Through community public accounts and on-site publicity, they shouted, “The response of the elderly is not bad. .”
This is the first time the reporter heard about the practice of donating eggs while watching a film, which often appears at the community’s gate. “This is not just a short-term benefit to attract the elderly, but it also hopes to foster their film-watching habits in this way, and go to the theater like young people.”
Although this movie viewing benefit event only lasted until December, Chen Yangfang said that some methods will be adopted in the future to attract elderly audiences to watch movies. In addition to donating eggs, they also consider giving rice, oil, and even flower pots to break. With the stereotype of “young people watching movies” in mind, try more, “At the same time, connect with the community and launch a special session for the elderly in the future, showing the movies they like watch.”
weekend theatre
The 2022 elderly benefit and movie viewing activities are still ongoing. Eligible elderly people (men over 60 years old, women over 55 years old, and registered in Hangzhou) can use the Taopiaopiao app or the “Taopiaopiao” on Alipay. ” applet to receive a 30 yuan movie viewing coupon, one per day, first come, first serve. After receiving it, you can choose seats online and buy tickets at all theaters that are normally open in this city.
Of the 10 new films hitting theaters this Friday, these two are senior friendly –
“Ten Hundred Million”
This is the official documentary of the movie “Changjin Lake”.
Not only did “Changjin Lake” break several records in Chinese film history in terms of box office performance, but it also broke records in the preparation time and the size of the film’s crew. The diligent efforts of 12,000 staff. “One Hundred Million” not only contains the names of Wu Qianli and Wu Wanli, but also represents the countless staff behind it, and at the same time expresses gratitude to audiences across the country who support domestic films.
The film contains a large number of valuable images shot by professional machines. Due to the length limitation of the film “Changjin Lake”, many scenes that had to be deleted were also introduced in the documentary one by one. Whether it’s the actors’ warm and interesting involvement on set in the tidbits, or the directors’ efforts to refine the film, they are all presented more vividly and comprehensively in the documentary. In the documentary meeting, Yu Dong, the producer, said: “We are working hard to create good works for the audience. We hope that through “Eleven Ten Millions”, we can bring the audience under the epidemic of the power to bravely face their inner. trauma.!”
“Hello, Beijing”
It tells the stories of three strugglers with different professions: Li Mingqi (played by An Zehao), the owner of a start-up company, encountered a bottleneck when the project was about to succeed and had nowhere to ask for help; Yan Nan (played by Liu Ben), a young and energetic singer, came to Beijing with a guitar on his back Pursuing dreams, but not understood by his family, full of conflict; the diligent and kind messenger Liu Shun (played by Li Feiran ) has come to Beijing to work hard with his girlfriend, but he encountered a dilemma when he was preparing to buy a house and get married…
