BURBERRY INTRODUCES THE HERO CAMPAIGN, revealing the DNA of manhood through agents like ADAM DRIVER
Date 31 Oct 2021 time 12:05
BURBERRY launches HERO campaign, a new fragrance for men with ADAM DRIVER representing modern masculinity.
“Making a scent is very personal and intimate. And I feel this special, especially with Hero, my first fragrance for BURBERRY. I want Hero to represent modern masculinity. by playing with the essence of the raw instincts of humans and animals. It conveys the extreme difference between strength and sensitivity. I am thrilled to be working with Adam Driver to create Hero for the brand – he is able to resonate with the man of today in incredible depth. He was able to convey how fragile the strength was behind him. and the sensitivity of emotions that can be transformed into great powers, like our founder, Thomas Burberry. which is a man who has always admired that balance using a powerful yet romantic horse as the brand’s signature. until becoming the brand’s DNA which has inspired many people until now.” Riccardo Ticci Burberry’s creative director
BURBERRY Launch of the Hero campaign, a new fragrance for men starring Adam Driver. This campaign showcases a man who seeks freedom and change for himself. not drowning in prejudice seek freedom change and male energy Know yourself and respect the greatness of nature.
“I am very happy to be working with BURBERRY on the Hero fragrance campaign and delighted to be working with Riccardo Tisci and also to represent his first fragrance for the brand.” Adam Driver
Directed by Jonathan Glazer and photographed by Mario Sorrenti Adam Driver, this special is a mystery and adventure set amid the awe-inspiring beauty of nature. Adam embody the spirit of perfume. Open to freedom of expression and the beauty of conflict, such as strength but subtlety. powerful yet gentle strong and creative
For this campaign, Riccardo Tisci and Jonathan Glazer teamed up to challenge traditional masculinity. by bringing horses and humans Let’s create a new modern legend. An image of a mighty beige horse against a vast coastline. It sets the backdrop for Adam Driver to explore and uncover the DNA of Riccardo Tisci’s balanced conflict and the powers of the animal kingdom. The parable of mankind is the majestic and powerful mythical creatures of the sea. This campaign showcases the power of a man leaping into something exotic. Win the battle and dare to change for the better. While staying true to yourself, the portraits, horses, and sweeping shorelines reflect the brand’s DNA flawlessly.
BURBERRY Hero exudes a fresh, energetic scent of radiant bergamot. which is invigorated with the clean and fresh scent of juniper and black pepper. It also exudes the deep, warm aroma of cedarwood that comes from three different origins: Virginia, Atlas and Himalaya.
“BURBERRY Hero represents the extreme conflict between strength and sensitivity. A scent that represents Burberry’s timeless classic and at the same time feels modern. that combines internationalization with the uniqueness of the brand perfectly It is a fragrance that reflects the animal instinct that lurks beneath a person. At the same time, it shows true humanity.” Aurelien Guichard perfumer
The design of the perfume bottle is strong and modern. reflecting the fragrance contained The shape and corners of the bottle are a reinterpretation of the abstract horse’s hoof, engraved with the rounded Burberry logo, featured in embossed TB Monogram, a reference to the brand’s founder.
Meet the perfume BURBERRY Hero 150 ml price 5,000 baht, 100 ml price 4,400 baht, 50 ml price 3,000 baht today at all BURBERRY perfume counters nationwide. BURBERRY Beauty Counter Central Ladprao. Central Chidlom, Siam Paragon, Emporium, The Mall Ngamwongwan and Siam Takashimaya and every Sephora store or website. sephora.co.th and central.co.th