ByteDance is the owner of TikTok, a popular video creation app. The trend in the last two years has seen rapid user growth, leading many brands to use ads on TikTok to reach a wider audience. Decided to be ready to seriously enter the Asian market. It took more than 6 months to select an agency. To maintain media trading across Asia
Finally, a suitable company is “iFulFeel Co., Ltd.” TikTok is appointed as a media trading agent for Tiktok across Asia. including Thailand, where iFulFeel Co., Ltd. is headed by Mr. Charlie Chua, a businessman with more than 30 years of experience in logistics between Thailand and China, sits as the CEO of iFulFeel and is a key player. in pushing causing This important agreement aims to bring TIKTOK to be a part of creating an international E-Commerce system that can be accessed by anyone with TikTok, with iFulFeel as the centerpiece.
TikTok is a platform that focuses on making videos as the main content. Production in the shooting is another point that is important. And as the heart of TikTok, iFulFeel x G-Village x Playground was created, which brings together a group of talented companies in the advertising industry to create a TikTok Production House Specialist led by Liveplus Hause Co., Ltd. With its main base at G-Village Co-Creation Hub, where many content creators are gathered and created, and it is also one of the most famous studios in the country.
In addition, iFulFeel was also led by Mr. Rot Putthakhun, the founder of Mainstand, a well-known news producer in the sports and lifestyle industry. It is also an important person who drives and develops the E-Sports industry in Thailand to be trending nowadays. This time, Playground oversees all production and runs the studio. Including aiming to develop G-Village to become a center to support TikTok Cerators who are interested in creating fun content to make TikTok become a popular social media trend.
another important thing Charlie Chua’s vision is to see that Thai SMEs want to create advertising campaigns using TikTok but still lack mentors and mentors. specialization Therefore, we have collaborated with Zpace Group Advertising Agency, an advertising group in Thailand, led by Mr. Chakrapan Srichantap and Mr. Phat Witchupan, who will take care of the advertising planning and various campaigns covering the IMC-style campaigns for all types of businesses including public relations that received Space Flares Creative PR Agency led by Khun Uthumphon Sukprawit as another Strong Partner in Public Relations Some projects have already begun, such as the 100 baht campaign to help the nation, which is coordinated with Gmall Co., Ltd. to help Thai farmers and SMEs during the Covid-19 crisis.
In addition, Mr. Charlie Chua also revealed the concept of working that he wants to create a team that can work in all aspects of advertising. Because that is another important step for Tiktok Asia to meet the needs of various business groups in accordance with the business model. economy today with the intention to provide services in the form of One Stop Service and want to increase the efficiency of service to consumers to the maximum When consumers decide to buy ads on TikTok Media from iFulFeel, they will be served at It covers the most important and central steps of TikTok, such as production from a professional team like Playground, along with advice on how to make it work. Creative work and studios for events and shoots that are designed accordingly. with all kinds of work from G-village to enhance the creativity of consumers maximum efficiency
TikTok is now a popular social media and online marketplace platform. Popular as the top, which is another interesting strategy that meets the needs of brands. Reaching a huge audience of Generation YZ with a distinctive, diverse and customizable ad format, Charlie Chua expects that within two years TikTok will be the main social media platform. with Facebook and will definitely become the No. 1 platform of E-commerce.
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