News reports from the Government House revealed that the Cabinet meeting (Cabinet) agreed in principle for MCOT Plc. (MCOT) to apply for a spectrum license for broadcasting services in business activities. By auction method, MCOT will end the spectrum usage on April 3, 2022. MCOT Plc. is classified as a business that requires a license to use spectrum by auction method. Therefore, Plc. MCOT therefore had to return the frequency spectrum. and participate in the spectrum auction to request a license to operate radio broadcasting business
The Office of the Broadcasting Commission television business And the National Telecommunications Commission (NBTC) has issued an invitation to apply for a license to use frequencies in the FM system. for broadcasting services in business type And the initial auction price has been announced on December 27, 2021. The NBTC will open applications for licenses during January 17-25, 2022, and the auction will be held on February 21, 2022.
However, MCOT Plc. has estimated revenues, investments, production costs and operation by analyzing the market trends and the needs of the listeners There are options for bidding as follows:
The first option is to bid for radio frequencies to operate the broadcasting business as it used to hold all 60 frequencies, considering to maintain its status as one of the service providers with nationwide coverage.
Option 2 Bid spectrum to operate some broadcasting business from previously held by considering the past performance Business opportunities during the license period cost management possibilities and the value of the investment is the main
while the factors used to determine the choice of spectrum auction It comes from the organization’s strategic plan, market trends, and consumer listening behavior. The investment value of each option and the potential for producing radio programs of MCOT Plc., the initial bid price will be as specified by the NBTC, while the auction price for each frequency spectrum will be MCOT will consider the appropriateness that MCOT Plc. will be able to pay when it enters the actual auction. It will be a price that makes it worthwhile in doing business. will be reviewed and adjusted accordingly before participating in the auction
As for MCOT Plc., is a state enterprise under the Office of the Prime Minister. which is listed on the Stock Exchange of Thailand Currently operates radio broadcasting business. both in the central and the landscape Region through the FM system of 60 stations, covering 92.4% of the country and 93.8% of the population in the target area.
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