Canada Goose and Annie Leibovitz release a new Autumn/Winter series campaign, paying tribute to the pioneering women

Canada Goose Canada Goose “Heart to Boundless” Fall/Winter Promotional Films (left to right): Jodie Turner-Smith, Khadijha Red Thunder, Park Soo-joo

TORONTO, ONTARIO (September 23, 2022) – Canada Goose today released a global promotional video for the fall/winter “Heart to the Boundaries” series shot by photographer Annie Leibovitz, and teamed up with the female production team to pay a tribute to women’s style.

Shot in the northern highlands of Scotland, this promotional film vividly presents the stories of women determined to forge ahead and fearlessly innovate, and conveys the brand’s concept of “Boundless Hearts”. In the promotional video, the new women’s range is launched, and it also conveys the brand’s vision to expand more women’s categories.

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CANADA GOOSE Canada Goose

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CANADA GOOSE Canada Goose

Penny Brook, Chief Marketing and Customer Experience Officer, Canada Goose shared: “As a brand, we want to share inspiring and meaningful stories with our consumers, and we are very proud of this new campaign created by a team of women. We want working with female consumers to fearlessly go ahead and move forward, while maintaining style and function without compromise.”

Follow the camera as you explore the epic landscape of the Scottish Highlands, chasing unpredictable weather. Photographer Leibovitz captures the raw beauty of the people and natural landscapes in his signature personal style, as well as the performance and elegance of the products.

Almost all members of the filming team of the promotional films of the autumn and winter series “Heart to Boundless” are women, which highlights the condensed female power before and behind the camera. The three women featured – actor Jodie Turner-Smith, model, musician and DJ Soo Joo Park, and model and actress Khadijha Red Thunder – are all inspiring with their stories of defying convention, breaking boundaries, and staying true to themselves.

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CANADA GOOSE Canada Goose

canada goose canada goose

CANADA GOOSE Canada Goose

Jodie Turner-Smith starred in Noah Baumbach’s upcoming film “White Noise,” also starring alongside Bryan Cox in “The Independent.” Women of Color by Anne Boleyn. She supports Equality Now, a non-profit organization dedicated to creating long-term equality for women around the world by promoting the creation, review and enforcement of laws.

“What I feel strongly about is being true to myself and expressing that truth in everything I do,” Turner-Smith said. “What I feel strongly about is being true to myself and expressing that truth in everything I do,” Turner-Smith said. a successful woman, or being a very good mother, either. And I believe that women can express themselves fully and enjoy the joy of life when they become mothers.”

As an Asian American woman, Soo Joo Park has been a model for fully supporting and advocating for diversity in the entertainment industry, and is actively involved in outreach projects working with non-profit organizations such as APEX for Youth.

“I try to be a responsible person who respects nature and others,” said Park Soo-joo. “To me, ‘Boundless Mind’ means being open to possibilities and exploring without fear. I feel myself and it did just that.”

An African-American advocate with Native American and Hispanic identities, Khadijha Red Thunder has worked to help address educational and mental health issues facing underserved Native American communities.

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CANADA GOOSE Canada Goose

canada goose canada goose

CANADA GOOSE Canada Goose

“My community means everything to me. From the day I could walk, I started dancing in powwow. Pawa Rally,” said Red Thunder, “My tribe is the Chippewa Cree, and my grandmother is from Saskatchewan, Canada. I’m grateful that I grew up experiencing such a beautiful, amazing culture.”

All three brand muses share their own stories of getting ahead and speak passionately for the underprivileged. They inspire women around the world to embrace themselves and explore the great power within.

Canada Goose Canada Goose’s new autumn and winter series products continue the brand’s consistently high performance, with the aim of inspiring female consumers to move forward fearlessly. The new parkas, jackets, coats and vests combine elegance and performance with custom elements that encourage users to express their individuality.

This season’s new autumn and winter is made from premium Ventera fabrics that are smooth, comfortable and soft to the touch. It combines clean lines with the brand’s iconic tones. The Marlow Parka, Marlow Coat and Rayla Vest are all fitted with detachable waistbands to fit the body shape, easily adapting to the dressing needs of different scenes, with the style you want. The Aurora Parka and Aurora Jacket are also made from Ventera, with wave quilting and an internal drawstring that accentuates the feminine figure. The Marlow jacket is framed in a streamlined fit with an internal drawstring at the hem for added warmth. The new collection is full of design ingenuity and comes in a variety of colours, including classic black, dark blue, and soft moonlight lime and artemisia green to create different styles.

The new Canada Goose Canada Goose autumn and winter 2022 products are now available in designated Canada Goose Canada Goose boutiques, official Tmall flagship stores, official WeChat boutiques and official JD.com flagship stores.

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