Show the new look. “Central Ramintra” It was completed on 20 January ago. after closing the service for almost 9 months for a major overhaul in 30 years with an investment budget of over 2,000 million baht. New Destination The pink hip landmark! from the Ramintra area Support the change and expansion of the city modern consumer behavior High purchasing power customers “Pink Line Electric Train” it will be the main route connecting from Nonthaburi Government Center to Minburi, a distance of more than 34.5 kilometers
Pink line electric train route Prepare to open for service in mid-2023, support travel access “Central Ramintra” very good with plans to build “Skywalk” Connect to a BTS station for convenient access to shopping malls. It will certainly be an important factor in attracting a large number of people to visit easily!
Natthakit Tangpoonsinthana Executive Vice President of Marketing Division, Central Pattana Public Company Limited, Thai real estate developer for sustainability and business developer of Central shopping malls, residences, office buildings And hotels across the country said that the business campaign should not stop. Being able to respond to the New Lifestyle of the people in the area
along with a main strategy answer of “Central Pattana” Focusing on developing a project rather than being a shopping destination but a living center in all lifestyles or “Life Center” of people of all genders, every day, every generation
“Central Pattana” is a large corporation which was the first to pioneer in Ram Inthra area. The area’s first shopping center was built in 1993.
“Ramintra is an area with high potential for growth. At the moment, the landscape has changed a lot. It has become modern. There is the expansion of the city, there is infrastructure. connecting with the electric train and communication channels multiple Making it a must-watch area for living and working.”
The renovation of this new shopping center is also a creation “Strategic cycle extension” New from Central Pattana Supports the growth linked from the Ladprao-Phaholyothin-Ramintra area as a link from the green-pink line.
While residential growth Quality with the expansion of the price of the village 10 million baht or more! a large number, resulting in a large number of customers “High Purchasing Power” As a result of the survey, it was found that the population in rounds 1 and 2 of the Catchment Area reached 1.3 million, with population density increasing by 2.5% per year.
These problems crystallized “Central Ramintra” The pink hip landmark! in “New platform, shopping challenge” Those retail competitors in this area. under the concept “Good Fall Every Day” ready to join the Central Group in all business Remove the magnet key completely. including Central department store, new concept, Supersports, Power Buy, B2S, Tops, new zone, Cuisine Masters, and Frozen & Co., pinned as the best shopping and food destination in Ramindra area, and Landmark Eco-living there too Be an EV Charging point opening soon, not really out of trend.
“Central Ramintra” Also catches the shopper’s eye! with a tone “pink” That doesn’t just come along the Pink Line
But it is clear in the concept of a good everyday mood that wants the new Central Ramintra to be bright and to be a prominent landmark for the area, where “pink” reflects happiness, happiness and positivity.
Probing 3 strategies, “Central Ramintra”, a new look, rising to the throne of the local people
Strategy 1. Create a New Face, a New Destination to support the growth of the area
Strategy 2. Curated Experiential Retail Curates New Experiences By designing centers according to the Customer Journey in each area, creating an area that is more than a shopping center According to the manufacturer’s vision of Place & Experience for everyday life pull a new brand as a complete magnet for people of all generations
The concept of “Everyday Good Vibes” is a Destination for Everyday, which includes highlights.
– Good Design Experience with a new Atmosphere throughout the center with a new landscape design that increases green spaces in the shopping center
– Good Shopping Experience, shopping for famous brands Along with joining Key Magnet BUs in the group and partners who are ready to make a new look and more, such as
Central Department Store in the concept of “Muay Thai Experience” simulating a boxing ring in the mall and “Sneaker Club” which combines popular sneaker brands for sneaker lovers
B2S A new design concept in the “Farmhouse” theme with Stationery and Craft Products to meet the needs of Young and Family groups.
Tops with a new domain, Cuisine Masters, featuring ingredients imported from around the world and Frozen & Co., a frozen food brand from Tops.
There are also Supersports, Powerbuy, B2S, a new SF cinema in the concept of “Home Cinema” with 6 quality cinemas and a 4K cinema, along with more than 200 new brands, such as the first UNIQLO-Kid zone concept IN THAILAND , BEAUTRIUM , CROCS, ALL ABOUT YOU, OWDAYS
– The best Good Food Destination Experience in the area, such as SHABU TOMO, the first premium Shabu in the area, Salad Factory, Sizzler Dining, a new relaxation venue with Rooftop views and Food Patio, including street foods from more than 300 delicious restaurants.
– A good Instagrammable Landmark experience with beautiful photography spots throughout the mall, such as the check-in point of a replica boxing stadium at Central Department Store. The coolest in the area with the concept of “Muay Thai” and a cute bunny photo spot. Lanlan-Due Rak Padungwichian, world-class designer from the Illustration Society (2020, 2021) Los Angeles.
– A Good and Green Convenience Experience, a landmark of good quality of life in an eco-living style with electric vehicle charging points
Strategy 3. Creating Vibes and Local Engagement bring out the distinctiveness of the neighborhood Create creative events throughout the year.
under guidance “Central Mall” which brings out the local essence of the area to decorate the center in a new concept ‘New Arena, Shop Challenges’ Your New Shopping Arena brings the identity of the ‘Boxing Stadium’ area together with the contemporary craftsmanship of the Akha community. which are more than 80% handmade, using eco-friendly materials, organizing creative events throughout the year Creating color for the neighborhood, starting with the Good vibes market, choosing famous stores such as Jay Daeng Sam Yan, Nontella , Jod Fair Market, add a chic lifestyle to the area with The Urban Market, a selection of 8 famous craft shops, and The Urban Café A pop-up store that combines the most popular and chic brands Comes with limited edition products such as Bearbrick, Bape, G-Shock, etc. The Urban market, The Urban Café
Central Department Store promotes “Lifestyle Destination”
Olivier Bron The CEO of a department store group In the Central Retail group, he said that today’s Central Ramindra It is considered a major adjustment in more than 30 years (1993-2023) to meet the changing lifestyle of customers according to the times. as well as supporting the growth of economic locations in the Ramindra area
Central Department Store is spending more than 200 million baht to create department stores in a new concept. “New platform, shopping challenge” Your New Shopping Arena Design a creative center design that brings the area’s unique identity, such as “boxing stadium” Incorporating the contemporary craftsmanship of the Akha community Use nature-friendly materials because they want to support Sustainability as much as possible
With the new look of Central Ramintra, everyone will enjoy shopping with more than 400 leading brands, along with promotions and activities packed throughout the year. These special goods will help attract more people to the centre, boost sales by more than 60%, and increase the quality of life for local people. Support the Ramintra area’s potential to grow continuously
“All adaptations to the Central Department Store We are doing this to create the Best Impact which is not only a shopping destination, but also a lifestyle destination. Our intention has always been clear: Everywhere in the neighborhood or community we go, local people must grow and move forward together.”
