Thanks to overwhelming customer support, such as surpassing 10,000 pre-orders in just 4 days, the global Chevrolet brand held large-scale exhibitions and began full marketing communications, such as test drive events and online quote consultation events.
The Trax crossover is a crossover model that combines the comfortable driving performance of a sedan and the versatility of an SUV. It has a reasonable price, stylish design, versatility and excellent use of space. In particular, it consists of four trims, the RS emphasizing a sophisticated and sporty design and the ACTIV emphasizing a dynamic outdoor feel, providing various options that suit customers’ lifestyles.
Large-scale exhibitions and test drive events based on the concept of ‘5th Avenue’, a famous shopping street in Manhattan, New York, USA, will be held in four famous cultural complex spots across the country where the core customer base of the Trax Crossover focuses.
The event will be held at Starfield Hanam from March 31 (Friday) to April 2 (Sunday), Starfield Goyang from April 7 (Friday) to 9 (Sunday), and from April 14 (Friday) to 16 (Sunday) at Lotte Outlet Branch Gimhae, April 21st (Friday) to 23rd (Sunday) at Lotte Outlet Esiapolis Branch A variety of things to see and enjoy are provided, such as , on site and social media events.
Along with this, an online consultation event was prepared for the release of the Trax crossover. Participation is possible on the Chevrolet website until April 14, and the application is completed by requesting a quote via the event page. Among the participating customers, there are generous prizes such as Apple iPad Air (1 person), Dyson Airwrap Multi Styler (5 people), Shinsegae 100,000 won gift certificate (30 people), and Starbucks mobile product voucher (100 of people) are provided by lottery. .
“The Trax crossover redefines the crossover segment with its stylish design, versatile performance, and reasonable price, the perfect blend of sedan and SUV,” said Chung Jeong-yoon, GM’s chief marketing officer at GM Korea. “We have prepared this customer event so that many customers can see and experience the benefits of crossing Trax with their first car and the first crossing, so show a lot of interest and participation,” he said.
Meanwhile, the price of the crossover Trax, which aims to be a new trend setter in the crossover market (based on the tax break), is ▲LS KRW 20.52 million, ▲LT KRW 23.66 million, ▲ACTIV KRW 26.81 million , ▲RS KRW 27.39 million, and Chevrolet showrooms nationwide can be found at
Song Editor Hyunjin hj.song@carguy.kr
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