27 October 2022 16:24 Last update: 16:40
The cold winter in Europe is difficult because of the energy crisis, and the business opportunities of what is commonly known as the “eight-piece winter set” in China have greatly increased. Exports of thermal underwear, bare legs, flannel pyjamas, hot water bottles, hand warmers, heaters, electric blankets and turtleneck sweaters all saw growth.
Among them, the thermal pantyhose known as “bare leg artifact” is more popular among women, and has also led to a rush to buy in the European market. According to CCTV reports, in Zhuji, Zhejiang, many thermal pantyhose manufacturers are working overtime to catch up on orders, and the orders awaiting delivery have been placed in May this year next.
In previous years, European consumers preferred thin pantyhose, but this year is very different. They require pantyhose to be fleece to withstand the coming winter.
Lu Huazhen is the business manager of a thermal pantyhose manufacturer in Zhuji. He said that the products exported to Europe in the past were mainly thin fleece and fleece-free. It is understood that the sales of Lu Huazhen’s company in the first nine months of this year reached more than 30 million yuan, more than a whole year last year. Among them, Europe has the largest increase in exports.
Lou Xuesong, general manager of a thermal pantyhose manufacturer in Zhuji, Zhejiang, said the current production is basically scheduled for May next year. More than 3 million pieces were sold last year, and there are already around 3.6 million pieces this year.
Ms Zhang, the business manager of another local manufacturer of thermal pantyhose, said the company’s export orders to Europe this year had increased by 40% year on year. Especially the products that use the new technology of keeping warm are very popular with customers.
Ningbo Customs data shows that Ningbo exported 82.047 million yuan of pantyhose from January to August, an increase of 94.8% over the same period last year. Among them, the export to Europe was 31.091 million yuan, a year-on-year increase of 100.3%.
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