Honor CEO George Zhao introduced the innovative ‘V Perth’ foldable smartphone concept at IFA2023, held in Berlin, Germany on the 1st (local time). The exhibition, Europe’s largest home appliance event, stood out for the significant presence of Chinese home appliance and information technology (IT) companies. The combination of the ongoing impact of the COVID-19 pandemic and the trade tensions between the United States and China has led these companies to focus on the European market.
Chinese industry players made a strong showing at IFA2023, demonstrating their dominance in terms of the number of companies and financial power. One notable highlight was the introduction of a sleek foldable phone, measuring a mere 9 mm thick, marking a significant milestone for Chinese tech innovation.
The Chinese companies were at the forefront of the main sessions at IFA2023. George Zhao, the CEO of Honor, took the stage as the first speaker. Zhao showcased the recently released ‘Magic V2’ foldable phone, highlighting its advantages over competitors such as the Samsung Galaxy Z Fold 5 and Apple iPhone 14 Pro in terms of thickness and battery life. The Magic V2 measures a mere 9.9 mm when folded, surpassing the Fold 5’s 13.4 mm thickness. Additionally, it boasts a larger 5000mAh lithium polymer battery compared to the 4323mAh of the iPhone 14 Pro Max. However, it should be noted that the Magic V2 does not support wireless charging and is not waterproof.
Honor also unveiled another cutting-edge product, the ‘V Pulse,’ a foldable phone designed in a clutch bag style. When folded, it measures approximately 9 mm in thickness, surpassing even the slim profile of the Magic V2. CEO Zhao made a restrained statement, comparing its thickness favorably with the bar-shaped smartphone Samsung Galaxy 23 Ultra. However, as the V Pulse is a concept product, specific details, including its release date and specifications, were not disclosed at the event.
Fischer Yu, the CEO of Hisense Group, a major Chinese home appliance company, took the stage as the second keynote speaker. CEO Yu delivered a thought-provoking speech on the theme of ‘the future of technology driven by scenarios.’ Hisense Group, serving as the largest sponsor of IFA2023, showcased its commitment to shaping the technological landscape.
With an astounding total of 1296 Chinese companies, including Hisense, Haier, and TCL, setting up booths at IFA2023, China emerged as a dominant presence in the exhibition. This number surpassed other major countries such as Germany (229), Korea (165), and the United States (61), solidifying China’s influence in the global tech industry.
Honor CEO George Zhao presents ‘V Perth’, a foldable smartphone concept product, at IFA2023 in Berlin, Germany on the 1st (local time). Reporter Kim Sang-beom
The biggest feature of ‘IFA2023’, Europe’s largest home appliance exhibition held in Berlin, Germany for five days from the 1st (local time), is that Chinese home appliance and information technology (IT) companies have made a large number of scrambles. This is the result of a combination of the endemic effect of Corona 19 and the fact that the conflict between the United States and China prevents them from entering the North American market. The Chinese industry, which dominated the exhibition with the number of companies and financial power, showed its influence by introducing a thin foldable phone with a thickness of 9 mm for the first time at this exhibition.
The main sessions at IFA2023 were dominated by Chinese companies. George Zhao, CEO of Honor, a smartphone company spun off from Huawei in 2020, made the first speech. He introduced the recently released foldable phone ‘Magic V2’ and emphasized “It is thinner than Samsung Galaxy Z Fold 5 and has a longer battery life than Apple iPhone 14 Pro.” The Magic V2 is 9.9 mm thick when folded, which is thinner than the Fold 5 (13.4 mm). It has a 5000mAh lithium polymer battery, which has a larger battery capacity than the 4323mAh iPhone 14 Pro Max. However, it does not support wireless charging and is not waterproof.
Honor also unveiled the ‘V Pulse’ clutch bag style foldable phone for the first time on the same day. When folded, the thickness is about 9 mm, which is thinner than the Magic V2. CEO Zhao said, “It’s thinner than the Samsung Galaxy 23 Ultra, which is a bar-shaped smartphone,” and made a statement of restraint over time. However, since it is a concept product, the release date and specific specifications have not been revealed.
The second keynote speaker was Fischer Yu, CEO of Hisense Group, a Chinese home appliance company. CEO Yoo gave a speech on the theme of ‘the future of technology driven by scenarios’. Hisense Group is also the largest sponsor of IFA2023.
In this IFA2023, 1296 Chinese companies, including Hisense, Haier, and TCL, set up booths. This is the largest number among large countries such as Germany (229), Korea (165), and the United States (61).
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