Apple’s iPhone 15 series has generated significant excitement in the Chinese market since its unveiling. The tech giant showcased the new iPhone 15 on the 12th and commenced pre-orders in 40 regions worldwide on the 15th. The highly anticipated device is set to be delivered to eager users starting on the 22nd.
Goldman Sachs recently reported that the demand for the iPhone 15 is surpassing supply, resulting in potential delivery delays of over eight weeks in certain regions. In light of this information, Goldman Sachs has assigned a Buy investment rating to Apple and set a target price of $216.
Of particular interest is China, where the waiting period from pre-order to delivery is projected to be the longest. Consumers in China can expect a wait time of approximately 4.5 weeks for the Apple iPhone 15 Pro, and 6 to 8 weeks for the iPhone Pro Max.
Despite the Chinese government’s ban on the use of Apple iPhones by civil servants, demand for Apple products remains higher than anticipated. The ongoing trade tensions between the United States and China have seemingly contributed to the explosive popularity of the iPhone 15.
News outlets in Hong Kong reported that both the iPhone 15 Pro and Pro Max sold out within a minute on the Chinese e-commerce platform Tmall. Apple’s official website in China also experienced a surge in traffic, causing it to temporarily crash just 10 minutes after the sale began.
Meituan Waimai, another prominent Chinese e-commerce platform, disclosed that pre-sales of the iPhone 15 series exceeded 200 million yuan (approximately 36.6 billion won) within a mere 30 minutes.
Morgan Stanley revealed that pre-orders for the iPhone 15 have surpassed expectations, with an average delivery period of 5 to 6 weeks for the iPhone Pro Max.
Choi Yang-oh, director of the ISD Corporate Policy Research Institute, expressed surprise and optimism regarding the positive pre-order data and delivery estimates coming out of China, especially considering the iPhone ban.
Overall, the reception and demand for Apple’s iPhone 15 series in China have been truly remarkable and epitomize the enduring appeal of the iconic brand.
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Apple iPhone 15 series revealed. The high-end model was transformed into titanium. Photo = Apple
[인포스탁데일리=허준범 기자] Apple’s new ‘iPhone 15’ is receiving explosive interest in the Chinese market.
According to the industry on the 19th, Apple unveiled the iPhone 15 on the 12th and began accepting pre-orders in 40 regions around the world on the 15th. The iPhone 15 will be delivered to users starting on the 22nd.
In a report on the 18th, Goldman Sachs determined that as demand for the iPhone 15 outstrips supply, delivery in some regions would be delayed by more than eight weeks.
Based on this information, Goldman Sachs presented Apple with a target price of $216 and an investment rating of Buy.
Unveiling iPhone 15. Photo = Apple
In particular, China was chosen as the region where it takes the longest time from pre-order to delivery. It is expected to take 4.5 weeks for the Apple iPhone 15 Pro and 6 to 8 weeks for the iPhone Pro Max.
Despite the Chinese government’s ban on the use of Apple iPhones by civil servants, demand for Apple is said to be higher than previously expected. As the conflict between the United States and China intensifies, the popularity of the iPhone 15 is explosive.
On this day, Hong Kong media ‘Myeongbo’ reported that the iPhone 15 Pro and Pro Max sold out in just one minute on the Chinese e-commerce platform Tmall.
Apple’s official website in China also went down 10 minutes after the sale began due to a large number of users.
Another Chinese e-commerce platform, Meituan Waimai, also reported that sales of the iPhone 15 series exceeded 200 million yuan (about 36.6 billion won) in just 30 minutes of pre-sale.
Morgan Stanley explained that pre-orders for the iPhone 15 are higher than expected, and that the delivery period for the iPhone Pro Max in particular is 5 to 6 weeks on average.
Choi Yang-oh, director of the ISD Corporate Policy Research Institute, said, “The delivery period and pre-order data coming out of China are surprisingly positive given the iPhone ban.”
Correspondent Heo Jun-beom jb_3heo@infostock.co.kr
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