Yuthasak Supasorn Governor TAT disclosed that for “Foreign Market” During Chinese New Year 2023 between 19-27 January..c. A total of 9 days, the overall number of foreign tourists traveling in Thailand is expected to be about 588,900 people, an increase of 1,622% Compared to last year’s Chinese New Year which accounted for the 41 recovery% of the number of foreign tourists during Chinese New Year 2019, is expected to generate tourism income of 16,696 million baht, an increase of 1,759% Compared to last year and improving 44% from 2019
Assessing tourist travel trend ofEast Asia Expected (including Northeast Asia and ASEAN) during Chinese New Year this year. There will be around 332,500 more tourists. 9,174% Compared to last year’s Chinese New Year thought of a recovery 33% the Chinese New Year 2019 and generated an income of approximately 11,119 million baht, an increase 10,575% compared to last year accounts for a recovery of 41% the year 2019. Markets that are popular to travel during Chinese New Year include South Korea, Vietnam and Malaysia because there are holidays during Chinese New Year for about 3-5 consecutive days.
and if considering only “Chinese Tourists” which is the main market traveling to Thailand during Chinese New Year this year Around 29,400 Chinese tourists are expected to arrive, increasing 3,738% compared to last year Thinking about revival 7% of the number of Chinese tourists during the Chinese New Year 2019 and generated revenue of approximately 1,013 million baht, an increase 3,968% compared to last year accounted for 10% income from Chinese tourists during Chinese New Year 2019
“In 2023, the number of tourists and income from Chinese tourists recovered during the Chinese New Year at a moderate rate. Despite the supportive factors from the Chinese government allowing Chinese tourists to travel abroad with the cancellation of detention measures since 8 m.c.2023 onwards”
After the Chinese government restricted international travel to curb the spread of COVID-19.-19within the country for almost 3 years due to the main obstacles as follows
1.The number of flights between Thailand and China Airlines in Thailand and China could not recover in time. and insufficient to support Chinese tourists entering Thailand
2. Chinese tourists need time to get a passport (passport) New issue and apply for a visa to enter Thailand
3. The Chinese government has not allowed travel agencies to sell overseas tour packages.
However, when looking at the overall picture, it was found that there are factors that support the increase in the number of foreign tourists traveling to Thailand during the Chinese New Year this year, namely:flyentered Thailand in March.2023, there are a total of 11,515 flights to Thailand and a total of 2.7 million seats, an increase of 7% Compared to Dec.2565. larrier eg The top 3 regions with the highest number of flights and seats flying to Thailand are ASEAN, Northeast Asia and South Asia.
As for the Chinese market, after Chinese tourists are allowed to travel abroad. since 8 m.c.2023 onwards, Chinese tourists can askpassport Apply for a tourist visa and do not have to quarantine to return to China after traveling to Thailand, it was found in January that the number of flights from China to Thailand during the Chinese New Year has increased significantly. with a total of 234 flights and a total of 48,249 seats
All flights come from 15 cities in China to Thailand’s main tourist cities, vizBangkok, Chiang Mai aPhuket by the number of flights in the second half of the month since the date 16-31 January, which corresponds to the Chinese New Year There is an average of 11 trips per day. and has around 2,000 seats per day Obviously increased from the first half of the month (1-15 January), when there were 4 trips per day. and has an average number of seats of around 1,000 seats per day.
anyway Thailand is still the “No. 1” most popular country for Chinese tourists during Chinese New Year 2023. from a report Trip.com (Ctrip) China’s largest online travel platform found that “Long holiday for 7 consecutive days during Chinese New Year. From 21-27 January. a “Allow Chinese tourists to travel abroad freely” are the two main factors contributing to overseas travel during Chinese New Year 2023 and the increase in overseas travel by tourists 540% Compared to Chinese New Year 2022
According to a report from Trip.com It also states that the overview of travel bookings (General Travel Orders) of Chinese tourists to ASEAN countries expanded to 1,026%and air ticket bookings (Book Air Tickets) from China to ASEAN expanded to 864% compared to the same period last year The top 5 destinations for Chinese tourists in ASEAN during the 2023 Chinese New Year holiday are Thailand, Singapore, Malaysia, Cambodia and Indonesia, respectively.
Another factor is “Chief Contender” in terms of Thai tourism in the Chinese market. “Immigration Measures for Chinese Tourists” This may lead to Chinese tourists changing their travel destination to more countries in the ASEAN region. including Thailand
with the latest information from May.c.By 2023, more than 10 countries have put in measures for Chinese tourists, including Japan, South Korea, India, Taiwan, the United States, France, Spain, Italy, Australia, Canada and Israel. A negative COVID-19 test or test result for COVID must be shown upon arrival at the airport.
At the same time, TAT has marketed to stimulate Chinese tourist travel to Thailand. During the Chinese New Year 2023, such as TAT Shanghai office in cooperation with “Trip dot com group” (Trip.com Group) which is the largest online travel company in China. occupies a market share of around 40%organize activities “Boss Live Streaming“ at 11 m.c. at The Peninsula Bangkok for a period of 4 hours from 7:00 PM to 11:00 PM, to sell accommodation and tourist attractions in Thailand in the form of Live Streaming which is becoming very popular in the Chinese market
“The results of this event have the number of visitors Live Streaming More than 300 million people and sales of more than 11,000 Pax GMV (Gross Merchandise Value) up to 4 billion yuan on that day. The main tourism products are luxury Thai hotels (Luxury) to attract travelers traveling alone who are the first group to travel (FIT’s first mover) with quality”
Yuthasak He further said that the “National Market” During the Chinese New Year this year there is an obvious growth trend. The number of visitors from Thailand is expected to be 1.384,200 people-time recovery 90% compared to the year2562. stealth eg generating tourism income of 4,600 million baht, an increase of 139% Compared to last year and improving 81% of 2019 with an average utilization rate of 59% Because Thais of Chinese descent and Chinese people living in Thailand will use this period to make up for lost time during the COVID-19 crisis. by coming out together “celebrate” Chinese New Year with the family Both in the form of eating together coming out to pray to bring prosperity and happiness to life for yourself and your family as well as traveling and resting in various places
for the area TAT organizes events and supports Chinese New Year 2023 in 8 areas, which should attract more attention from Thai people. due to extending the date of the event in all areas by “Bangkok” This is the area for Chinese New Year celebrations with the highest number and income of Thai visitors. 1 since before the COVID-19 crisis It is expected that there will be 197,350 trips and 870 million baht in revenue due to “Yaowarat” Which is the location of famous temples and shrines, which is the center of belief and faith that Thai people of Chinese descent like to come to pay homage to the Buddha images for good luck Pay homage to the Buddha image And it is a source consumer goods for Chinese people who have to come and buy things in order to pay respect to the gods It is also a center of delicious food from restaurant level to street food (Street Food) making the tourism atmosphere in the Yaowarat area more lively. And income generation during the Chinese New Year for Bangkok has always grown
