HoonSmart.com>>Master’s Program in Branding and Marketing Faculty of Commerce and Accountancy Chulalongkorn University Hold an award ceremony to honor 14 companies with the highest brand values in each industry in 2021, with the number one ranking in many businesses changing, such as the Energy and Utilities segment, including Gulf Energy Development. GULF has a brand value of 245,358 million baht, while in 2020, Pure Energy Company (EA) has a brand value of 137,032 million baht.
Banking Business TISCO Financial Group (TISCO) has the highest brand value of 32,207 million baht, compared to KASIKORNBANK (KBANK) with a brand value of 86,999 million baht in 2020.
Finance and Securities business, namely Muang Thai Capital Company Limited (MTC), has a brand value of 105,052 million baht compared to the previous year. is Krungthai Card Company (KTC) with a brand value of 57,060 million baht.
Food and beverage business, namely Osotspa Company Limited (OSP), with a brand value of 77,218 million baht, while the previous year was belonging to Carabao Group (CBG) with a value of 56,462 million baht. Construction material group was TOA Paint (Thailand) or TOA has a brand value of 56,048 million baht, compared to Siam City Cement Company (SCCC) with a brand value of 38,121 million baht in 2020.
The insurance business used to be a company. Dhipaya Insurance, worth 5,796 million baht in 2021, is TQM Corporation (TQM) worth 20,031 million baht.
Other business Number one still maintains a solid position. Although there is a decrease in brand value, for example, the property development group, Land and Houses Company (LH), has the highest value of 45,040 million baht, but has decreased as much as 19,713 million baht, representing 30.44%, compared to a value of 64,753 million baht in 2020, maintaining the champion position. For the third consecutive time, the electronic parts business, KCE Electronics Company Limited (KCE) had a brand value of 20,248 million baht, a decrease of 5,299 million baht from the previous year, or 20.74 percent compared to the previous year. The previous value was 25,547 million baht.
Medical Group, namely Chularat Hospital Company (CHG), has a brand value of 20,416 million baht, a slight decrease from the previous year’s value of 20,749 million baht.
On the other hand, the brand value of many companies has increased, such as transportation and logistics business, Bangkok Expressway and Metro Company (BEM) has a brand value of 101,866 million baht, an increase of 9,133 million baht or 9.85% from a value of 92,733 million baht. and publications Still of VGI Company (VGI) valued 56,544 million baht, an increase of 5,847 million baht, representing approximately 11.53% of the previous year, worth 50,697 million baht. HMPRO) has a brand value of 157,036 million baht.
For the Information and Communication Technology business, Intouch Holdings (INTUCH) continues to have the highest brand value for the fifth consecutive year, which, according to criteria, has been inducted into Thailand’s Top Corporate Brand Hall of Fame, which in 2021 was Awarded to Total Access Communication Company (DTAC), with a brand value of 34,877 million baht.
Asean’s best corporate brand award, there are 6 companies from 6 countries in Thailand, namely Thai Airport Company (AOT) with a brand value of 25,426 million US dollars, representing 768,051 million baht, a decrease of 11,949 million baht compared to the year 2020 with a value of 26,108 million baht. United States, or about 7.8 billion baht, Singapore, including Thai Beverage, Indonesia, Bank Central Asia, Malaysia, Public Bank and SM Prime Holdings, Philippines.
For Thai Beverage Public Company Limited, a Thai company listed on the Singapore Stock Exchange since 2006, has a corporate brand value of 357,077 million baht.
Prof. Dr. Kunthalee Ruen Ruen and Asst. Prof. Dr. Aek Pathonthanakul, Department of Marketing Faculty of Commerce and Accountancy Chulalongkorn University CBS Valuation, the inventor of the corporate brand valuation tool since 2010, has revealed that 2021, despite the COVID-19 pandemic. But the research team continues to research the corporate brand values of listed companies both in Thailand and in the region. To encourage business executives to focus on corporate brand development for long-term sustainable success of the company.
The corporate brand valuation is based on the figures from the financial statements of companies listed on the stock exchange. It takes an average of three years and integrates marketing, finance and accounting concepts to be able to calculate corporate brand value in unbiased financial figures.
