Original title: Cinema line welcomes “lively” summer theme theme in C position Source: China News Network
There are 7 main themes of reality, 13 animations, 5 suspenseful actions, in addition to comedy, love, documentary and other genres. According to incomplete statistics, the theaters may usher in nearly 40 movies this summer.
Looking forward to the extremely long period of nearly two months in the post-epidemic period, Rao Shuguang, president of the Chinese Film Critics Society, believes that it may be possible to “maintain cautious optimism.”
The theme of the main theme ranks C
“First of all, mainstream films such as “Revolutionary” and “1921”, or new mainstream films, which are mainly promoted and promoted by the National Film Administration to tribute to the 100th anniversary of the founding of the Communist Party of China, or new mainstream films, have been greatly promoted, recommended and reported in the early stage. It has formed a prestigious posture.” Rao Shuguang believes that this will become the outstanding feature and highlight of the Chinese film summer archive in 2021.
Among the main melody works occupying the C position, “1921”, which presents the convening process of “The First National Congress of the Communist Party of China”, uses youthful and contemporary language of light and shadow in the narrative, and gathers many box office calls including Huang Xuan, Zhu Yilong, and Liu Haoran A powerful young actor, the film has achieved outstanding results since its opening and pre-sales. Up to now, it has exceeded 70 million yuan.
Another highly promising “Chinese Doctor” tells the story of retrogrades in white clothes across the country in the fight against the epidemic in 2020, regardless of their own safety, to protect the lives of the people of the country. The film was created and starred by the original crew of “Captain China”, which has been recognized by the audience. The accumulated reputation of the previous works has made this theme of realistic theme work quite anticipated.
Zhang Yimou’s work “Sniper” is currently scheduled for the end of July, and the film focuses on the specific historical period of resisting U.S. aggression and aid to Korea. “Above the Cliff” directed by him has delivered a good report card at the box office, and the appeal of the new work is worthy of attention.
In addition, “Revolutionary”, which focuses on the deeds of revolutionary pioneer Li Dazhao, gathers senior actors and popular stars from the acting school. The overall style pursues a novel and unique romanticism, hoping to be recognized by young audiences.
Young audience dominates
It can be said that the summer vacation has been closely related to the summer vacation since its birth. For a long time, students on vacation have accounted for a large proportion of the mainstream audience in the summer film market. This feature makes the schedule long and focuses on entertainment.
Rao Shuguang bluntly said that the final choice of young audiences, especially the students’ film consumption during the holiday, will determine the basic trend of the box office of summer films.
In this summer file, cartoons have the absolute upper hand in number, from original works to overseas introductions, and the genres are very rich. The famous Irish animation director Tom Moore’s “Wolfwalker”, “New Big Head Son and Little Head Dad 4 Perfect Dad” derived from the classic TV animation of the same name, original work adapted from traditional mythology “Jigong: Descent of the Dragon”, ” The sequel of “White Snake: Origin”, “White Snake 2: The Tribulation of Green Snake”, etc., is fiercely competitive.
In addition, as for suspense action films, Hong Kong director Chen Musheng’s posthumous work “Rage: Serious Cases” is the most watched work. The film is set for July 30th, continuing the classic Hong Kong movie police and bandit battle mode.
In terms of comedy romances, “The Sky of the Wild Dog” created by the original crew of “The Sky of the Wind Dog” is scheduled to be released on July 17. “The Future of Summer” starring Zhang Zifeng, Wu Lei, Hao Lei, etc. “At present, it is also very popular.
Dark horse works may be expected
“Due to the epidemic, there is a lack of Hollywood blockbusters, and a lack of incremental films, especially large-scale incremental films. Under this circumstance, there are many unknowns or variables in whether the market can continue to form hot spots.” Rao Shuguang said, due to the long schedule. , The audience potential space is large, the summer file should be a schedule that is likely to produce dark horses. For example, he said, “For example, “The Sky of Burning Wild Boy” directed by Zhang Yibai, because his previous web drama “The Sky of the Wind Dog” has good ratings and word-of-mouth, it may have a good word-of-mouth effect. Moreover, “Running Wild” The genre and temperament of “Teenage Sky” also meets the demand for viewing movies during the summer vacation, so it may bring us more surprises.”
In addition, Rao Shuguang believes that there is a lot of room for the possibility of summer files. Other heavyweight films such as “Mozart in Outer Space”, “Walking Through the Angry Sea”, “Infinite Depth” and other films may also stage “airborne” dramas. , “Especially when the summer vacation market is relatively sluggish,’rescuing the market’ is also the demand and choice of the market itself. So overall, we can also maintain a cautious optimism about the summer vacation of the Chinese film market in 2021.”