Tuesday, 21st March, 2023, 8.57 pm
Coca-Cola Launches Coca-Cola® Movement, Building on Success of Coca-Cola® Creations
with a big surprise led by PP Krit who will invite everyone to #Move together!
The Coca-Cola Business Group in Thailand, which includes Thainamthip Corporation Co, Ltd, Haad Thip Public Co, Ltd and Coca-Cola (Thailand) Co., Ltd., launched “Coke” No Sugar Limited Division I. Division I The new flavor in the iconic Coca-Cola® Creations range celebrates the ‘Power of Music’ to change. also invites users to move together reflecting the changes brought about by the power of music Combined with the age driven by young people Gen Z, especially when Coca-Cola plays more than ever ! Sealing the magnetic forces of Gen Z as Phi Phi Krit Amnuaydechakorn, an actor and singer with a unique voice and choreography. Introducing fun and excitement with ‘TROOP ACTIVITY’ online activities that invite everyone to #Move together on March 19, 2023 at Amphitheater, Siam Square Soi 7.
Building on the success of last year’s Coca-Cola® Creations, this year the Coca-Cola® Move concept has partnered with the famous artist Rosalía to create new flavor ideas. The Spaniard who completely broke the barriers of genre and musical identity by bringing the power of change through music to drive life Just as the taste of a drink miraculously pushes people to push their limits, leading to the Coca-Cola® Move, a taste of change. The perfect combination of “Coca-Cola” signature taste that is refreshing and delicious, with a rich and delicate taste. Comes with a new design pack Reflects the artist’s identity with bright pink that shows friendship. approachable and creative While black exudes a glamorous elegance, Coca-Cola’s iconic Spencerian Script crest has been transformed into a sketch to reflect a time of change. He wrote an exclusive new single “LLYLM” which was released on January 27, 2023 and is the theme song of the video and the event. #Moving together in Thailand too
Risha Singh, Coca-Cola Marketing Director for Thailand, Myanmar and Laos said, “We are excited to launch our latest Coca-Cola® Creations in Thailand. Combining exotic flavors with the timeless taste of “Coca-Cola,” we believe that “Coca-Cola” and music can connect people, communities and create inspiring momentum. Ready to present moments of happiness and share special experiences together for this new taste of Coca-Cola® Move Edition Limited. Bringing the unique vision and creative power of music to allow Thai fans to immerse themselves in a unique experience in the world of music and come together to discover the magic of a special collaboration this time.”
In terms of activities on the ground that create color and fun with the “Coca-Cola” booth, which focuses on creating an impression among Gen Z who are passionate about games and music through the activity ‘TROOP ACTIVITY’ under the guidance of PPK Rit, which carries to invite users to show their dancing skills with the concept #Moving together in the Amphitheater area, Siam Square Soi 7, with special activities. Enter a butterfly box signed by Phi Phi Krit!
Coca-Cola® Move Sugar Free Edition Limited New flavours, delicious fizz. In this creative series, Coca-Cola® Creations are available to collect. And already tasted in the form of a 245 ml can, which comes with a little gimmick, “Coke” fans can scan the QR code on the can to enter the online hub of Coca-Cola® Creations, a wonderland which is ready to deliver Breaking experiences – edgy digital features for fans to discover and explore, like fun personality trait quizzes. The answer will be adapted to a 3D avatar character unique to the Metaverse universe. There are also playlists curated according to the mood of Coca-Cola® Move Sugar Free listeners. this limited edition Available now in convenience stores. supermarket and e-commerce channels throughout Thailand Starting March 2023, Coca-Cola® Creations will be available for a limited time or while stocks last.
Coca-Cola will launch additional limited edition Coca-Cola® Creations later this year. which will introduce unique innovations as well as unexpected collaborations For more information on Coca-Cola® Creations, visit www.Coca-Cola®.com/creations. Including being able to pin activities and more information on social media channels on Facebook, and Instagram.
